Games of chance are a fast-growing global industry, and the stakes keep going up as new companies try to cash in. That means veteran gambling companies like Eurobet Italia are turning to digital marketing technology to guard and grow market share.
Betting appeals to a wide range of audiences, and Eurobet has something for everyone—from casino games to sports wagering. Eurobet was a pioneer when Italy legalized online gaming in 2006 and continually seeks ways to attract and engage customers. Today, Eurobet relies on Adobe Experience Manager, Campaign, and Target in Adobe Marketing Cloud, Adobe Analytics in Adobe Analytics Cloud, all part of Adobe Experience Cloud.
“Adobe had the right mix of capabilities, expertise, and vision to help to greatly improve customer attribution, retention, and cross-sell opportunities,” says Alexis Grigoriadis, Online Marketing Director, Eurobet.
Since implementing Adobe Experience Cloud, Eurobet has climbed from sixth to second in the market in terms of volume of sports betting, reduced customer churn by 3%, and increased performance of cross-sell and upsell campaigns by 20%.