At year-end in Germany, hundreds of thousands of car owners go online to shop for better deals on car insurance. HUK-COBURG knows the pattern well. Its online calculator typically processes four million requests during October and November alone—four times as many as the rest of the year combined.
To keep up with requests and other leads coming through the website, the auto insurance company needs the right mix of systems and processes to quickly respond. To that end, HUK-COBURG’s digital marketing team manages more than 3,000 web pages using Adobe Experience Manager, and now uses Adobe Experience Manager Forms to rapidly spin up form pages that simplify getting customers interested in and signed up for new services.
Complex sales processes make for complex lead forms, but form authors can use Adobe to easily drag and drop pieces of forms without having to code the backend logic. That means deployment in minutes rather than weeks.
Integration of the forms with backend systems automatically pulls in known customer information, reducing errors on forms and improving customer experiences.
“Adobe Experience Manager is more than just a web content management system,” says Christian Deinlein, Head of Internet Systems at HUK-COBURG. “It’s a cross-channel platform for managing, personalizing, optimizing, and delivering content.”
Today, when customers come looking for auto insurance, HUK-COBURG can usher them smoothly into the sales process, ready to assist them with quotes and policy options. And with so many German consumers using the internet to research insurance products, offering quality online services is good for business.