The world’s leading integrated tourism group gives customers unmatched experiences before, during, and after their vacations. TUI Group uses its portfolio of tour operators, travel agents, airlines, and cruise ships—as well as its digital communications channels—to make every journey special for each traveler.
Technology revolutionized how people plan vacations. An abundance of automated services and information portals help travelers pick destinations, make travel plans, and book places to stay. That’s why TUI distinguishes its digital experiences from competitors’ with Adobe Analytics in Adobe Analytics Cloud and Adobe Target in Adobe Marketing Cloud, both part of Adobe Experience Cloud.
TUI’s digital transformation focuses on responding quickly to customer needs. Adobe Analytics and Adobe Target help TUI marketers understand what customers are doing in real-time, and then respond consistently with relevant offers and information across channels.
“Analytics and Target have been really useful for us in terms of spotting those opportunities and allowing us to put new content out to target customers very quickly,” says Elliot Antrobus-Holder, Group Head of Digital Product, TUI. “That pace of change and the need to just get things done efficiently and quickly is where we find the Adobe stack is really useful.”