Alexandra Veh is Enterprise Account Manager at Adobe Systems in Germany. She has more than 10 years of experience in digital marketing and sales and is a certified online marketing manager. Since 2006, she has been working for Adobe in Munich, advising large companies and increasingly public institutions and authorities. She believes that the public sector can learn a lot from the business world and tries to bring these two worlds closer together. Her focus is on Web Content Management, Digital Asset Management, Form Management, Analytics, Personalization and Cross Channel Campaign Management.