Posts in Category "Digital Marketing"

Meeting the Needs of Shoppers in Different Countries

Acquir­ing and retain­ing cus­tomers from numer­ous cul­tures in mul­ti­ple lan­guages can chal­lenge every­thing from a company’s logis­tics to its mar­ket­ing. SPAR Inter­na­tion­al, which oper­ates super­mar­kets, con­ve­nience stores, and sport­ing equip­ment shops across Europe, is achiev­ing suc­cess while expand­ing glob­al­ly through … Read more

The Power of Mobile

Would you rather learn about a great sale on your favorite prod­uct from a friend or from an app? A recent study from Criteo shows that 80 per­cent of con­sumers pre­fer dig­i­tal com­pared to 43 per­cent who pre­fer word of … Read more

Adobe Symposium Stockholm 2017: Setting the tone for the latest in digital business experiences

It has become a famil­iar scene in Stockholm’s autumn land­scape: Oppo­site the icon­ic City Hall and with a view over lake Mälaren, atten­dees gath­ered on a crisp Thurs­day morn­ing in München­bryg­geri­et, a mas­sive brick build­ing that used to be one … Read more

Breakout Highlights of Adobe Summit EMEA 2017

This year’s Adobe Sum­mit EMEA was our largest so far. Over two excit­ing days, more than 5,000 atten­dees soaked up pre­sen­ta­tions on a wide range of top­ics, and net­worked with peers and indus­try experts. Every day fea­tured a keynote ses­sion, … Read more

Digital Marketing and IT: The Moment Has Come To Work Together

Mar­ket­ing inevitably con­tin­ues its meta­mor­pho­sis into dig­i­tal mar­ket­ing and, con­se­quent­ly, adopts new tech­nol­o­gy. Its appli­ca­tion port­fo­lio is fill­ing out, neces­si­tat­ing a larg­er inte­gra­tion to opti­mize its effec­tive­ness. In order to con­tin­ue evolv­ing, dig­i­tal mar­ket­ing needs to be able to count … Read more

Digital Transformation Starts with Customer Experience

I attend­ed the inter­view with Nick Drake, Senior Vice Pres­i­dent, Direct to Con­sumer at T-Mobile and Otto Rosen­berg­er who serves as CMO at the Hostel­world Group at the Adobe Sum­mit. The key take away of the entire ses­sion was that … Read more

Adobe Summit EMEA 2017: Redefining Customer Experience

Today in Lon­don we kicked off Adobe Sum­mit EMEA, our annu­al dig­i­tal mar­ket­ing con­fer­ence which attracts over 5000 mar­ket­ing and IT Pros from across the region. Sum­mit is now one of the largest con­fer­ences of its kind in Europe and … Read more

Become an Experience Business at Adobe Summit EMEA 2017

I’ve been lucky enough to live all over the world: Tokyo, Hong Kong, San Fran­cis­co, New York and now Lon­don. I’ve seen the dif­fer­ent lev­els of matu­ri­ty, speed, expo­sure, engage­ment, and intent of dig­i­tal trans­for­ma­tion in dif­fer­ent mar­kets. What I’m … Read more

Adobe Summit EMEA 2017: Know Before You Go

After weeks of wait­ing it’s final­ly upon us and we have some great things planned for you! We’ve got some incred­i­ble speak­ers, ses­sions and net­work­ing oppor­tu­ni­ties, and it’s big­ger and bet­ter than ever before. With dig­i­tal mar­ket­ing best prac­tices, inspi­ra­tional … Read more

Uniting All Departments for Business Success: The Vertical Industry Track at Adobe Summit

Cut­t­ing-edge tech­nol­o­gy is only as effec­tive as the peo­ple who use it, and the process­es these peo­ple have access to. If teams and depart­ments aren’t prop­er­ly syn­chro­nised, the impact of even the best tech­nol­o­gy can be severe­ly limited—but when ver­ti­cal … Read more