Keith Eadie
Adobe Advertising Cloud and TuneIn Partner to Give Advertisers New Ways to Target Audio Ads on Smart Speakers
Contextual targeting by device, station type and multi-cultural segment
Abi King
How is Technology Changing the Travel Experience?
Why it’s vital to inject the human element into digital marketing.
Beth Carlson
Three Hallmarks of a Successful Marketing Experiment
Correlated metrics don’t always indicate causality. That’s where experiments come into play.
Triet Huynh
At a Glance: Adobe’s 2018 Digital Trends Survey
A visual guide to top takeaways from our 2018 Digital Trends Survey
Digital Europe
Our Top Three Takeaways from Adobe’s Digital Trends Report
Adobe executives highlight three key takeaways from the 2018 Econsultancy/Adobe Digital Trends report. Hint: 2018 is all about personal...
John Watton
Why your business needs to be an experience business
We’re heading into a golden age of customer experience, driven by cloud-based digital technology.
Abi King
Making the Most of Social Media Marketing
When brands get targeting right, customers have great experiences.
Digital Europe
Adobe Experience Manager 6.4: Defining the Next Wave of Content Driven Experiences
Top tips for great content, and smart innovations making Adobe Experience Manager even better.
Abi King
How Virtual and Augmented Reality Are Transforming Travel
Thanks to VR and AR technology, travellers can have the world at their fingertips.
Digital Europe
How Can Marketers Meet Their Resource Needs?
Companies eager to grow are finding it tough to source digital talent
Digital Europe
Ten things you need to know — 22/12/17
Only the second edition of Ten Things You Need To Know and already we’re slacking off for Christmas. Scandalous. Then again, most of ...
Digital Europe
Why Online Ads Are Worth the Investment
Are brands getting the results they want from digital ads? As digital marketing continues to become a top priority for companies in the...