John Watton
ICYMI: The four biggest trends from DMEXCO 2018
John Watton's take on the four hottest topics from this year’s conference
Stephanie Krausse
Fresh-Faced Marketing Encourages Loyalty
With a Unified Customer Profile, Douglas is able to bring all CRM data together.
Toccara Baker
It’s time to put the transparency back in your ad spend
How Adobe are shaping a new digital advertising ecosystem
Bridget Perry
Why a subscription mindset is the future
Why a subscription model is key to reaching a digital audience
Julian A. Kramer
Three ways marketing automation is making brands more creative
In order to take advantage of new technologies such as AI and automation, brands also need a culture and data management to match
Maria Mihajlovic
Virgin Holidays reveals why personalisation is the key to your omnichannel strategy
Boost conversions by centralising your communications.
Vijayanta Gupta
Succeeding in the world of digital retail — Three lessons from Boden
Retail isn’t dying, but it is evolving quickly
Vijayanta Gupta
UK ecommerce sales top £14bn in both Q1 and Q2 2018, up 10% year-on-year
Discover how and where UK consumers are spending their money online
Keith Eadie
Adobe Advertising Cloud and TuneIn Partner to Give Advertisers New Ways to Target Audio Ads on Smart Speakers
Contextual targeting by device, station type and multi-cultural segment
Abi King
How is Technology Changing the Travel Experience?
Why it’s vital to inject the human element into digital marketing.
Beth Carlson
Three Hallmarks of a Successful Marketing Experiment
Correlated metrics don’t always indicate causality. That’s where experiments come into play.
Triet Huynh
At a Glance: Adobe’s 2018 Digital Trends Survey
A visual guide to top takeaways from our 2018 Digital Trends Survey
Digital Europe
Our Top Three Takeaways from Adobe’s Digital Trends Report
Adobe executives highlight three key takeaways from the 2018 Econsultancy/Adobe Digital Trends report. Hint: 2018 is all about personal...