In our marketing world, things are changing all the time and it can be a struggle to keep up with all latest research, new developments and emerging trends. Indeed, earlier this year in our Adobe Digital Roadblock Report 2015, nearly half of you told us that you were concerned about your ability to keep pace with this change. This got us thinking about how we could help and about different and fun ways to share some of our learnings and content with you. Ways that fit neatly into busy days.
That’s why I am excited to announce that we are launching a set of marketing podcasts featuring great artists like Malcolm McDowell (in the UK) and Rufus Beck (in Germany) who bring a new storytelling aspect to the latest marketing theories and practices. The podcasts are designed to help inspire new ideas and showcase some of the brands that are breaking new ground in marketing.
The first four are available now and look at applying digital marketing capabilities to mobile, keeping app users engaged and how to build a cross channel marketing strategy. And the good news is that we’ll be adding more podcasts on a regular basis.
I hope you enjoy the content as much as we enjoyed making these podcasts – and if you have any feedback for us, we’d love to hear it.