The digital revolution has unleashed a new breed of customer, one that demands consistent and real time interaction with brands and companies wherever and whenever they want. Our tolerance levels have changed beyond recognition – for me personally, if my experience of a brand doesn’t live up to my expectations, I’ll move on to another that does. A seamless and exceptional experience across devices and channels is now crucial to business success.
Today we have everything we need to develop these exceptional experiences: creative brains and talent to develop content that surprises and delights, the tools to make sure that content is delivered consistently, and finally the data that tells us what works for each and every one of our customers. Delivering relevant, seamless, and personalised experiences across all touchpoints is what it means to be an experience business.
And this is what we’ll be focusing on at this year’s Adobe Summit EMEA (11 – 12 May 2016). In just a few short years, Summit has become one of Europe’s most hotly anticipated digital marketing conferences as well as the largest, precisely because it provides unparalleled access to the people and companies at the forefront of our industry.
This year is promises to be better than ever with the industry’s top thinkers and innovators telling us what it means to them to be an experience business. We’ll be joined by true marketing superstars like BMW’s head of brand marketing Dr. Steven F. Althaus and Jeremy Basset, head of Unilever Foundry. Along with a raft of digital marketing experts from leading brands including Virgin Media, O2, Sky, Mercedes-Benz and Royal Bank of Scotland.
I am also excited to announce that we’ll also hear from a couple of big names about how they are leading with experience – from the film and TV industry we have actor, producer and activist Colin Farrell, and from the restaurant industry we have internationally renowned chef Heston Blumenthal OBE.
If you want to get in depth, you can choose from more than 100 sessions across 10 tracks designed to offer insight into the latest strategies and develop your learning. Of course you’ll also be able to learn more about how we are helping customers to make, manage and measure experience across our three clouds — Adobe Marketing Cloud, Adobe Creative Cloud for Enterprise and Adobe Document Cloud.
While all the information and learning is great, what makes Summit truly special for me is the opportunity to connect with and learn from like minds from across Europe. And let’s not forget the chance to party together at the Summit Celebration. This year we’ll be rocking out with Mercury Prize nominees and British indie band Django Django.
This promises to be our biggest EMEA Summit yet, and it wouldn’t be possible without our Diamond sponsors Accenture Interactive, Deloitte Digital and Publicis.Sapient. We’d like to thank them and all our sponsors for the many different ways they are helping organisations to become experience businesses.