Adobe Summit Day Two: Digital Marketers Need to be Risk Takers

Drawn with Adobe Eazel by Paul Kercal (@Kercal)

Drawn with Adobe Eazel by Paul Ker­cal (@Kercal)

The past two days, Adobe Sum­mit has had more than 12,000 men­tions on social media. Atten­dees were busy tweet­ing their favourite quotes, inspi­ra­tions and ses­sions through­out the con­fer­ence.

Adobe VP Strat­e­gy and Busi­ness Devel­op­ment, John Mel­lor, kicked off day two high­light­ing the big social stats from the first day, includ­ing more than 6,000 tweets from day one alone, with the offi­cial hash­tag trend­ing in the UK through­out both days. Mel­lor called out the top influ­encers who were help­ing to get the #Adobe­Sum­mit word out:

Top Adobe Summit influencers - day 1

The ses­sion gave atten­dees the chance to hear how a B2B oper­a­tion has adapt­ed to the impact of mobile uptake for their web­site. SAP’s Shawn Burns talked about reg­u­lar test­ing and not for­get­ting that in B2B you’re not sell­ing to a glass build­ing, you’re still sell­ing to peo­ple.

We then turned the spot­light on our­selves with an “Adobe on Adobe” pan­el focus­ing on how we use Adobe Mar­ket­ing Cloud to make a bet­ter Adobe.com.

BBC’s Phil Fearn­ley gave atten­dees an in-depth look behind the Lon­don 2012 “dig­i­tal Olympics.” They found that 90.7% of the UK watched the Olympics on BBC, com­pared to about of 60% for oth­er events like the Roy­al Wed­ding.

The keynote ses­sion closed with the morning’s high­light, a talk with Felix Baum­gart­ner, the man who fell from 39km above the earth and broke the sound bar­ri­er. In his inspi­ra­tional dia­logue with John Mel­lor, he talked of deal­ing with unpro­duc­tive meet­ings, devel­op­ing a pro­fes­sion­al­ism that his peers did not have, his lev­el of con­fi­dence in hav­ing a vision and tak­ing risks, and of course that jump. You can read more about Felix’s talk at the Live Orange Blog.

Felix Baumgartner

The les­son learned from Felix? To work in dig­i­tal mar­ket­ing you have to be a bit of a risk tak­er, just like him.

The day’s break­outs cov­ered every­thing from net pro­mot­er scores to dig­i­tal gar­den­ing, with ses­sions fill­ing to capac­i­ty leav­ing room to only stand.

Hybris Soft­ware helped end Sum­mit with CEO Ariel Lue­di tak­ing the stage to talk about how their “plumb­ing” togeth­er with Mar­ket­ing Cloud solu­tions can help make the cus­tomer king.

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The day end­ed with a sneak peek at the lat­est devel­op­ments from Adobe Labs. Host­ed by the hilar­i­ous Nina Con­ti and Monk, sneaks start­ed with an impromp­tu “human ven­tril­o­quist doll” act, fea­tur­ing two atten­dees. Monk and Nina kept the laughs com­ing reward­ing atten­dees with iPad mini’s for their fun­ny tweets. 10 sneaks had four min­utes each to sell their idea to atten­dees in an effort to win votes via twit­ter hash­tags.

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Adobe Sum­mit may be over for this year, but the learn­ing will con­tin­ue. What were your high­lights from Sum­mit? Tweet @AdobeSummit and share your thoughts.

 

See you in 2014!

The Adobe Sum­mit Team

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One Response to Adobe Summit Day Two: Digital Marketers Need to be Risk Takers

  1. Love the Tweet you high­light from Louise Moran, quot­ing Ariel Lue­di on the cus­tomer online and in the store. It’s so true – bend over back­wards for peo­ple online, call the cops on them in the store! It’s how it often goes.

    Thanks for the tid­bits from the con­fer­ence. It does seem like tak­ing risks in our rapid­ly-advanc­ing age, and plung­ing into all the new tools and oppor­tu­ni­ties, is so vital for mar­keters in order to not get left behind. And to stay rel­e­vant!

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