As we say goodbye to the 2015 Adobe Summit I just wanted to share a couple of highlights from the event. This has been my first Summit with Adobe, but I’ve attended in previous years as a speaker and a delegate and it’s amazing to see the scale to which it has grown and how much has been packed into the two days. So the task of only choosing 10 highlights has been quite difficult, well to get some perspective not as difficult as Kevin Jorgeson’s Dawn Wall climb… but as far as collating a list goes, pretty tricky. I think just from the two keynote sessions alone I think I could get easily get 10.
1) Adobe & Microsoft Partnership
Now I can’t think of a better place for us to announce a partnership than at Summit. Adobe’s Marketing Cloud solutions will be integrated with Microsoft’s Dynamics CRM, opening up an exciting opportunity for marketers to connect customer insight into the core of their marketing processes. There’s been some great buzz around this announcement, and if you’ve got some time I’d recommend having a read of our Adobe EMEA President, Mark Zablan’s blog post on the announcement.
2) Coca-Cola AEM Screens Demo
A live demo in front of 4000+ people, now I think that would get my heart pumping (wifi please be good to me!), but if you’re also changing the advertising in real time at Piccadilly circus, then that’s a whole other level. That’s exactly what saw with the Coca-Cola advertisement being updated live on stage using Adobe Experience Manager (AEM) Screens. So when David Nuescheler said ‘Pray with me, I hope it changes’ he meant it. If you’re interested in finding out more about AEM Screens, Loni Stark has written a great blog post on the subject: Introducing New Adobe Experience Manager: Innovations for Digital Experience
3) Chelsea F.C.
500million people globally follow Chelsea football club, so how do you provide a digital experience at this scale? As Jerry Newman, head of digital and CRM, Chelsea Football Club put it: “It’s extremely important that we have a relationship with our audiences beyond the turnstiles, so that a fan in Bangkok feels as close to the football club as a fan in Putney.” As a keen Chelsea fan himself, I’m sure this was one of Mark Zablan’s personal highlights to have Chelsea on stage talk about their digital transformation. For more information, please see Mark’s blog, Chelsea F.C. markets beyond borders.
We also had the privilege of giving away a signed Cesc Fàbregas shirt, which we gave to the best selfie at Summit, great fun for all involved but the winner had to go to Steven for his effort.
4) Brian Cox & the universe!
The day 1 keynotes finished with Brian Cox, who put everything in perspective with a fascinating talk about their use of data at CERN to unravel the mysteries of the universe. Maybe we can start coining the term Super Massive Data, ‘Big Data’ now seems a bit small.
The celebration is fantastic every year, and this year was no different. Great food, networking, and of course Bastille. Take a look at the pictures below:
7) Code Club
Clare Sutcliffe from code club was on stage and sharing the great work Code Club do supporting after school Code Clubs for children to teach them how to code in fun and interesting ways. To raise money and awareness of this great initiate we pledged to donate £2 for each tweet mentioning the #Tweet4Code hashtag.
8) Benedict Cumberbatch
Our Senior Vice President and CMO, Ann Lewnes had the enviable task of interviewing Benedict Cumberbatch. I have to say looking at the response from the delegates and fans of Benedict in the lead up, I was worried we might overload Twitter or the livestream! I wasn’t wrong about the volume! We had Benedict Cumberbatch trending on Twitter, and fortunately the livestream handled the volume fine as people joined to watch what was a fascinating insight to his personal transformation.
9) Summit Sneaks
I love the sneaks! We get a sneak peak into all the work that goes on in our labs. I have to say my personal favourite was #Benchmarker, presented by Tamara Gaffney, the Principal Analyst for Adobe Digital Index (ADI). The concept of Benchmarker is that it allows contextual data on industry performance from ADI to be presented side-by-side with your own business’s data allowing you to understand where your performance stands. Don’t worry if you missed them, we’ll be publishing a summary of all the sneaks on the blog.
10) Best of the Best panel
#Benchmarker leads me on nicely to the ‘Best of the Best’ EMEA report. This ADI report aims to help European marketers find their place in the digital “big picture”. The report uses six key performance indicators to establish average and top 20% performance benchmarks across the web. As well as launching this report at Summit, we also had a truly interesting CMO.com panel discussion.
Now that’s my top 10, it would be great to hear what your highlights were. And before I sign-off the post I’d like to mention two personal highlights at Summit (aside from trending worldwide!). This year we had an exciting new addition to the Adobe stand to the community pavillion and launched an interactive mobile experience, where you navigate around the social world, interacting with insights and user generated content. We had over 5000 unique players with the average coming back to play 3 times. So thank you to all those who joined in the experience.
My final point, it was a delight to join Brian Solis on the Summit Live stage and discuss millennials and marketing. We streamed the Q&A live on Periscope and also the Summit Live stream, with no better host than TV technology presenter David McClelland. Stay tuned, as we’ll share the recording along with some insights on CMO.com.
For an in depth look at the what happened at this year’s Summit, please head over to CMO.com where there’s a comprehensive list of the articles published in their coverage of the event.