I’ve been lucky enough to live all over the world: Tokyo, Hong Kong, San Francisco, New York and now London. I’ve seen the different levels of maturity, speed, exposure, engagement, and intent of digital transformation in different markets.
What I’m most impressed with in Europe is the focus on digital across every single vertical. I see tremendous momentum in this part of the world—this is the great news. The bad news is, it’s going to be a tough race. If brands don’t keep up, they will simply be left behind.
Customer experience is about attachment, loyalty, relationship, value, and relevance. But while great experiences are easy to talk about, they’re hard to deliver, and even harder to maintain consistently.
That’s why our mission at Adobe is to change the world through digital experiences.
In today’s world, digital experiences are one and the same with customer experiences. Ideally, these experiences should be personal, engaging, and real-time. But if they’re not, then all the bits and bytes of technology are for nothing.
This is one of the major challenges we’ll be addressing at Adobe Summit EMEA 2017, our annual European digital marketing conference that attracts more than 5,000 marketing and IT professionals from across the continent. We’ll be featuring insights from some of the sector’s leading thinkers and showcasing the latest tools and innovations of Adobe Experience Cloud.
But technology is only the beginning of what we’ll be tackling at this year’s Summit. We’ll also be hosting panels and lectures from digital experts in business and entertainment, from top brands like Coca-Cola, Sky, DHL and Lufthansa. These experts will share the digital strategies and tactics that have most impacted their personal brands and careers. Attendees will also hear first-hand from some of the industry’s top brands and thought leaders on their own journeys to become experience businesses.
Today’s digital markets are absolutely exploding—undergoing massive growth that all of us are being called on to capture. Companies throughout this market are coming to us—and to you—to help them understand digital transformation and what they need to do to change.
When we talk to customers, they always ask three things:
- What is best-in-class?
- How can we do “digital” well?
- Can you help?
It’s time for us to seize the opportunity to work together—not only to scale our business, but also to work side-by-side with our clients to achieve the digital transformations they need to succeed. If we figure this out together, the opportunity is limitless. But we need to be aggressive, take risks, move fast—and most of all, help our customers not just to connect, but to engage.
I’m personally excited for many of the tracks and sessions at this year’s Summit, and I look forward to seeing you all there!