Half-bank, half-post office, the joint venture between the BNP Paribas Fortis and Belgian Post Group known as bpost bank is going digital. Instead of simply serving both ends of its own direct mail funnel, bpost bank will be managing targeted multichannel marketing campaigns with Adobe Campaign in Adobe Marketing Cloud.
“Adobe Campaign is our foundation for orchestrating campaigns and integrating data to provide a single view of each customer and personalize interactions across channels,” says Filip Weyne, Head of Sales Support and Campaign Management for bpost bank. “We needed a cohesive solution for both campaigns and customer relationship management. Adobe Campaign met or exceeded the capabilities we needed at the right price.”
Adobe Consulting Services and Comma Group of Cronos helped integrate Adobe Campaign with existing bpost bank systems. Now the bank has a single repository of customer information to create a complete view of each customer. The new comprehensive digital marketing solution supports bpost bank’s coordinated communications strategy across email, SMS communications, online banking, public website, and offline interactions.
Read more about how bpost bank uses cross-channel marketing to deepen relationships in our customer story.