Customer Connections for Lasting Loyalty: The Customer Experience Track at Adobe Summit

Customer ExperienceDigital Marketing

The dig­i­tal rev­o­lu­tion has over­turned decades of con­ven­tion­al mar­ket­ing wis­dom. Today’s con­sumers have access to infi­nite choic­es in con­tent. They’re con­nect­ed to an explo­sion of devices, and they demand seam­less expe­ri­ences with the brands they use. To meet these dig­i­tal demands, you need to become an expe­ri­ence-led company—a com­pa­ny that deliv­ers com­pelling, per­son­al, and use­ful in-the-moment expe­ri­ences, and delights cus­tomers across every touch­point.

This is exact­ly the kind of con­nec­tiv­i­ty that Adobe Expe­ri­ence Cloud han­dles best. The plat­form is designed from the ground up to empow­er you to deliv­er stand­out cus­tomer expe­ri­ences, from con­tent cre­ation to deliv­ery, mea­sure­ment, and refine­ment. In the Cus­tomer Expe­ri­ence track at this year’s Adobe Sum­mit EMEA, experts and part­ners will share insights and best prac­tices on how organ­i­sa­tions of all sizes can cre­ate stand­out expe­ri­ences, and forge gen­uine cus­tomer con­nec­tions that lead to last­ing loy­al­ty.

Here are the ses­sions I’m most excit­ed about in the Cus­tomer Expe­ri­ence Track at this year’s Sum­mit.

CX1: Dig­i­tal Trans­for­ma­tion—Pat­terns for Suc­cess

While it’s cru­cial to trans­form cus­tomer expe­ri­ences to meet the grow­ing demands of the con­nect­ed con­sumer, many stud­ies cite fail­ure rates of 70 to 80 per­cent. This ses­sion will explore pat­terns of suc­cess that have emerged from the thou­sands of com­pa­nies that Adobe works with, includ­ing what’s worked in the area of dig­i­tal expe­ri­ence, and what inno­va­tions and resources have helped organ­i­sa­tions increase their suc­cess rate.

CX9: Adobe Expe­ri­ence Man­ag­er Sites—Top 10 New Inno­va­tions

Hear about the top 10 inno­va­tions for dig­i­tal expe­ri­ence man­age­ment com­ing in the next release of Expe­ri­ence Man­ag­er Sites 6.3, all of which are must-haves for organ­i­sa­tions that want to be suc­cess­ful. This ses­sion will walk through the new fea­tures and explain how you can get a leg up on today’s con­tin­u­al­ly evolv­ing land­scape of dig­i­tal trans­for­ma­tion.

CX11: What’s New in AEM Assets—Top DAM fea­tures

Our cus­tomers want to ensure they are get­ting the most out of their AEM Assets invest­ment. How­ev­er, most don’t have the time to track every inno­va­tion and are forced to con­stant­ly com­bat the sneak­ing sus­pi­cion that there is a more effi­cient way to do things. This ses­sion will walk through the newest and most excit­ing fea­tures of AEM Assets to help dis­pel doubt and ensure that teams are empow­ered with the cut­ting-edge fea­tures of a 21st cen­tu­ry dig­i­tal asset man­age­ment (DAM) tool.

CX16: Super­charge Your Com­merce Expe­ri­ence

As vis­i­tors shop, their intent and selec­tion cri­te­ria con­tin­u­ous­ly evolve. As an indi­vid­ual pro­gress­es through the cus­tomer jour­ney, the mar­ket­ing mes­sages that orig­i­nal­ly lured them to a site may no longer be rel­e­vant. This ses­sion will explore how to respond to these demand­ing shop­pers, and super­charge com­merce deploy­ment with expe­ri­ences that adapt to con­sumers in the con­text of their jour­neys and moments of truth. It’ll also cov­er the lat­est omnichan­nel com­merce best prac­tices, and demon­strate how to take advan­tage of the lat­est expe­ri­ence-dri­ven com­merce capa­bil­i­ties.

 

CX13: How to Build a Fast, Sleek, Sweet Machine—An Auto­mo­tive Expe­ri­ence Per­son­al­i­sa­tion Case Study

Using an Adobe con­sult­ing suc­cess in the auto­mo­tive indus­try as an exam­ple, this ses­sion will demon­strate how to cre­ate audi­ences using Adobe Tar­get, Expe­ri­ence Cloud Shared Audi­ences, Audi­ence Man­ag­er, and Ana­lyt­ics, and per­son­alise expe­ri­ences to achieve a sig­nif­i­cant boost in mea­sur­able results. Pre­sen­ters will also walk through the steps to set up the solu­tion inte­gra­tions from a tech­ni­cal per­spec­tive and explain how to decide when and how to use each solu­tion to cre­ate an audi­ence based on use case, dis­cov­er vis­i­tor seg­ments through inte­grat­ed data, and inte­grate with Cre­ative Cloud to deliv­er con­tent that achieves real results.

We look for­ward to see­ing you at Adobe Sum­mit EMEA 2017, and if you haven’t reg­is­tered to attend, there’s still time. Just click here to find out about all the oth­er excit­ing events hap­pen­ing at this year’s Sum­mit.


Customer Experience, Digital Marketing
Jamie Brighton

Posted on 04-26-2017


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