The digital revolution has overturned decades of conventional marketing wisdom. Today’s consumers have access to infinite choices in content. They’re connected to an explosion of devices, and they demand seamless experiences with the brands they use. To meet these digital demands, you need to become an experience-led company—a company that delivers compelling, personal, and useful in-the-moment experiences, and delights customers across every touchpoint.
This is exactly the kind of connectivity that Adobe Experience Cloud handles best. The platform is designed from the ground up to empower you to deliver standout customer experiences, from content creation to delivery, measurement, and refinement. In the Customer Experience track at this year’s Adobe Summit EMEA, experts and partners will share insights and best practices on how organisations of all sizes can create standout experiences, and forge genuine customer connections that lead to lasting loyalty.
Here are the sessions I’m most excited about in the Customer Experience Track at this year’s Summit.
CX1: Digital Transformation—Patterns for Success
While it’s crucial to transform customer experiences to meet the growing demands of the connected consumer, many studies cite failure rates of 70 to 80 percent. This session will explore patterns of success that have emerged from the thousands of companies that Adobe works with, including what’s worked in the area of digital experience, and what innovations and resources have helped organisations increase their success rate.
CX9: Adobe Experience Manager Sites—Top 10 New Innovations
Hear about the top 10 innovations for digital experience management coming in the next release of Experience Manager Sites 6.3, all of which are must-haves for organisations that want to be successful. This session will walk through the new features and explain how you can get a leg up on today’s continually evolving landscape of digital transformation.
CX11: What’s New in AEM Assets—Top DAM features
Our customers want to ensure they are getting the most out of their AEM Assets investment. However, most don’t have the time to track every innovation and are forced to constantly combat the sneaking suspicion that there is a more efficient way to do things. This session will walk through the newest and most exciting features of AEM Assets to help dispel doubt and ensure that teams are empowered with the cutting-edge features of a 21st century digital asset management (DAM) tool.
CX16: Supercharge Your Commerce Experience
As visitors shop, their intent and selection criteria continuously evolve. As an individual progresses through the customer journey, the marketing messages that originally lured them to a site may no longer be relevant. This session will explore how to respond to these demanding shoppers, and supercharge commerce deployment with experiences that adapt to consumers in the context of their journeys and moments of truth. It’ll also cover the latest omnichannel commerce best practices, and demonstrate how to take advantage of the latest experience-driven commerce capabilities.
CX13: How to Build a Fast, Sleek, Sweet Machine—An Automotive Experience Personalisation Case Study
Using an Adobe consulting success in the automotive industry as an example, this session will demonstrate how to create audiences using Adobe Target, Experience Cloud Shared Audiences, Audience Manager, and Analytics, and personalise experiences to achieve a significant boost in measurable results. Presenters will also walk through the steps to set up the solution integrations from a technical perspective and explain how to decide when and how to use each solution to create an audience based on use case, discover visitor segments through integrated data, and integrate with Creative Cloud to deliver content that achieves real results.
We look forward to seeing you at Adobe Summit EMEA 2017, and if you haven’t registered to attend, there’s still time. Just click here to find out about all the other exciting events happening at this year’s Summit.