Last year, we talked a lot about the reinvention of marketing—from both a personal skills perspective as well as an entire business transformation. And as marketers continue their journeys and build roadmaps to become an ever-more digital business, they’ll find that reinvention is just the beginning.
The 2015 Digital Trends report reveals that customer experience is the stand-out imperative this year (just ahead of mobile and content marketing) and at Adobe, we too are viewing experience as the new brand.
Disney unlocked MyMagic+ last year, in efforts to make the Disney experience ‘uniquely yours’. The program centers around MagicBand, a smart wristband that customises the experience around every corner—from unlocking your hotel room and buying food to cutting the queues for all the events you’ve booked online. The MagicBand has brought the Disney customer experience to entirely new heights, and it’s all made possible thanks to big data and the magic of marketing technology.
Similarly, Nike has received accolades for its NIKEID online experience, which allows anyone to design their own pair of trainers from sole to lace in just a few seconds.
These new customer experience movements are incredibly powerful to your business, and are indeed raising the expectations of consumers to heights that, as marketers, we must work to achieve.
Your partner in raising the experience bar, Adobe Marketing Cloud is built perfectly for helping customise your messages into the exact needs and whereabouts of your customers—powering a memorable, impactful experience. In fact, it’s so able to execute on this vision that Gartner has placed Adobe at the top of its Magic Quadrant across 17 different vendors.
Still unsure to revamp your marketing or elevate the customer experience? Here’s a fun Adobe Marketing Cloud Video showing what the solution can do for you.