Magic Bands, Magic Quadrants, and Magic Technology

Digital Marketing

Last year, we talked a lot about the rein­ven­tion of mar­ket­ing—from both a per­son­al skills per­spec­tive as well as an entire busi­ness trans­for­ma­tion. And as mar­keters con­tin­ue their jour­neys and build roadmaps to become an ever-more dig­i­tal busi­ness, they’ll find that rein­ven­tion is just the beginning.

The 2015 Dig­i­tal Trends report reveals that cus­tomer expe­ri­ence is the stand-out imper­a­tive this year (just ahead of mobile and con­tent mar­ket­ing) and at Adobe, we too are view­ing expe­ri­ence as the new brand.

Dis­ney unlocked MyMagic+ last year, in efforts to make the Dis­ney expe­ri­ence ‘unique­ly yours’. The pro­gram cen­ters around Mag­icBand, a smart wrist­band that cus­tomis­es the expe­ri­ence around every corner—from unlock­ing your hotel room and buy­ing food to cut­ting the queues for all the events you’ve booked online. The Mag­icBand has brought the Dis­ney cus­tomer expe­ri­ence to entire­ly new heights, and it’s all made pos­si­ble thanks to big data and the mag­ic of mar­ket­ing technology.

Sim­i­lar­ly, Nike has received acco­lades for its NIKEID online expe­ri­ence, which allows any­one to design their own pair of train­ers from sole to lace in just a few seconds.

These new cus­tomer expe­ri­ence move­ments are incred­i­bly pow­er­ful to your busi­ness, and are indeed rais­ing the expec­ta­tions of con­sumers to heights that, as mar­keters, we must work to achieve.

Your part­ner in rais­ing the expe­ri­ence bar, Adobe Mar­ket­ing Cloud is built per­fect­ly for help­ing cus­tomise your mes­sages into the exact needs and where­abouts of your customers—powering a mem­o­rable, impact­ful expe­ri­ence. In fact, it’s so able to exe­cute on this vision that Gart­ner has placed Adobe at the top of its Mag­ic Quad­rant across 17 dif­fer­ent vendors.

Still unsure to revamp your mar­ket­ing or ele­vate the cus­tomer expe­ri­ence? Here’s a fun Adobe Mar­ket­ing Cloud Video show­ing what the solu­tion can do for you.


Digital Marketing
Mark Phibbs

Posted on 02-03-2015


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