Marketers: what keeps you up at night? You’re probably not alone.

Digital Marketing

Did you remem­ber to set your seg­ments to the lat­est data?

Did you cal­cu­late that engage­ment rate using the right for­mu­la?

Did you pub­lish the changes to your client’s web­site?

As a group, dig­i­tal mar­keters doubt their skills, effec­tive­ness and abil­i­ty to mea­sure impact. We found this out after sur­vey­ing 1,000 mar­keters in the US, ask­ing them about them­selves, their per­for­mance, and that of their com­pa­nies. Their answers gave us some inter­est­ing insights into what life is like as a mar­keter in 2013.

Below are a few insights from the sur­vey:

  • Most dig­i­tal mar­keters don’t have for­mal train­ing: 82% of them learn on the job
  • 76% of mar­keters believe the indus­try has changed more in the last 2 years than the past 50 years
  • Only 9% agreed with the state­ment “I know our dig­i­tal mar­ket­ing is work­ing”
  • The top con­cern for mar­keters is reach­ing their cus­tomers
  • 61% think that, for most com­pa­nies, dig­i­tal mar­ket­ing approach­es are a con­stant cycle of tri­al and error

We want to know: what keeps Euro­pean dig­i­tal mar­keters up at night? Tell us in the com­ments or tweet us @AdobeMktgCloud with #Dig­i­talD­is­tress – we might include your answers in a future blog.

If you want to see what else the mar­keters said, you can view the report here:

Dig­i­tal Dis­tress: What Keeps Mar­keters Up at Night? from Adobe

Digital Marketing

Posted on 09-27-2013

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