The IAB’s Mediascope Europe research reports cover 28 markets and have more than 50,000 consumer reviews. What key insight has the research found for brands? “Become more digital-centric” says IAB Europe Chairman Alain Heureux.
We sat down with Heureux for our latest Marketing Minutes to talk about the need for marketers to go digital-first and become involved in the EU Self-regulation for online behavioural advertising initiative.
We’re always on the lookout for digital marketing’s best and brightest. Who would you like to see featured in our Marketing Minutes series? Tell us in the comments or tweet us @AdobeMktgCloud with #marketingminutes