In the latest Marketing Minutes video, we sat down with Viacom’s VP of Research, Christian Kurz, to talk about millennials (age 9 ‑30). It turns out millennials around the world have a lot more in common than any previous generation — “They are the first truly global generation,” Kurz said. Millennials don’t have Facebook friends, they have friends and they use Facebook as a tool to communicate with them globally.
Hear more about what Kurz has to say about the Global Generation:
We’re always on the lookout for digital marketing’s best and brightest. Who would you like to see featured in our Marketing Minutes series? Tell us in the comments or tweet us @AdobeMktgCloud with #marketingminutes