Tailor-made customer journeys lead consumers to spend 70% more time on Dutch insurance company’s website
Few industries are quite as traditional as finance. But Dutch insurance company Loyalis knew that to connect with modern audiences required a new digital strategy that approached customers with a personal touch. To do that, the company needed to gain insights into how its customers interact with its digital touchpoints and use that information to manage cross-channel marketing campaigns.
Loyalis found what it was looking for in Adobe Marketing Cloud. The Adobe Campaign, Adobe Analytics, and Adobe Target solutions work together to analyze customer behaviors and manage email and advertising campaigns, website experiences, and customer service from a single interface. The integrated solutions help Loyalis take a holistic approach to customers, using insights from multiple sources to learn more about what customers want.
A better understanding of customer preferences helps Loyalis create tailor-made customer journeys for every website visitor that truly address their needs. When people download a whitepaper, Loyalis can follow up that interaction with an email based on a similar topic to create communications that better resonate with customers.
“Our conversion rate went up and our time-on-site increased by more than 70%,” says Jerome Nicolaes, On-Line Consultant at Loyalis. “People were interacting with our content because it’s really fine-tuned to their needs.”