4 mil­lion ‘Mo Bros’ and ‘Mo Sis­tas’ across 21 coun­tries have raised £345 mil­lion for prostate and tes­tic­u­lar can­cer. The impact this has had on men’s health is ever­last­ing. The organ­i­sa­tion behind this global move­ment is Movem­ber, who have been chang­ing the face of men’s health since 2003.

Justin (JC) Cogh­lan, co-founder of Movem­ber, will be talk­ing to cen­ter stage at Adobe Sum­mit in Lon­don next week (14–15 May) to dis­cuss how they keep the con­ver­sa­tion about men’s health alive. We caught up with JC ahead of Sum­mit to find out a bit more….

 

Can you tell us a bit more about your day-to-day activ­i­ties for Movember?

I over­see our Movem­ber oper­a­tions out of the Lon­don HQ that run our cam­paigns across main­land Europe, Ire­land, UK, South Africa. I also man­age our global events and part­ner­ship teams and sit on our Mar­ket­ing Com­mit­tee that over­sees our global cam­paign direc­tion and the con­tin­ued growth of the brand.

1000heads_Adobe_JC_TwitterWhat key dig­i­tal mar­ket­ing trend do you see mak­ing it big by the end of 2014?

Wear­able tech­nol­ogy is the obvi­ous new direc­tion com­ing out of 2014. We know that con­tin­ued improve­ment and devel­op­ment is launch­ing around sports bands, Google with Glass on the scene, to whole ranges of new wear­able tech launch­ing.

2014 and beyond is really all about tak­ing things to the next level with wear­able tech.

Health and well­ness should play an excit­ing role here. Tech­nol­ogy launch­ing that can mon­i­tor every­thing, through wear­able and mobile devices, will change the game; from con­tact lenses that change colour when your blood sugar is low or some­thing like Wello, which mon­i­tors all your vitals.

Wear­able devices could ulti­mately track all your data and upload to your doc­tor, so your body func­tion over a period of time is tracked, not just a snap­shot of how you are on the day, which would play a key role in pre­ventable health.

Can you give us a lit­tle teaser of what you will be explor­ing in your Sum­mit keynote?

Keep­ing it clean, sim­ple and fun with a global audi­ence each sea­son that gen­er­ates bil­lions of con­ver­sa­tions about Movem­ber and Men’s Health.

What cam­paigns have inspired you the most recently?

Cam­paigns that know their audi­ence and use tech­nol­ogy in a cre­ative way to cap­ture and engage, such as:

  • Kon­tor Records Back to Vinyl office turntable and use of inno­v­a­tive apps.
  • Pepsi Max’s Unbe­liev­able Bus Shel­ter is really nice use of media; a good idea brought to life by new tech­no­log­i­cal capabilities.
  • Save the Children’s Most Shock­ing Sec­ond a Day cam­paign. Sim­ple ad idea with 30 mil­lion views. A clas­sic twist and emo­tional bit of film and brought to life through a pro­duc­tion tech­nique that bor­rows from what peo­ple are already doing online, track­ing them­selves over time with ‘a sec­ond a day’ of filming.

If you were given com­plete free­dom, both cre­atively and finan­cially, what would you do next?

Change the world of health, empower every­one with know­ing their per­sonal his­tor­i­cal health data, crit­i­cal health num­bers and foot­print, for them as an indi­vid­ual. Get­ting this right in pre­ven­tive health will change the world.

 

For those attend­ing Adobe Sum­mit next week we look for­ward to see­ing you there and should you want to grow your Mo, we’ll be sure to give you a shout out!

Don’t for­get, you can take part in the con­ver­sa­tion with #Adobe­Sum­mit.