The National Bank of Abu Dhabi (NBAD) had ambitions beyond simply building a new website, so it came to Adobe to acquire multi-channel customer support and content personalisation solutions. After implementing Adobe Experience Manager, Adobe Analytics, and Adobe Target in Adobe Marketing Cloud, NBAD got both the customer insight and content publishing capabilities it needs to consistently deliver relevant experiences to customers through any device.
Besides establishing a consistent voice and appearance for its brand across channels, NBAD can now monitor and measure how well its messaging resonates with customers. The integrated Marketing Cloud platform supports touchpoints including web and mobile with modular, personalized content. It also serves as a foundation for expanding digital marketing at NBAD, such as multichannel campaign management and video delivery.
“We believe that Adobe Marketing Cloud has catered not to our current need but to our future need. And that way, the partnership is created because we know that Adobe will stay with us for some time,” said Salah Al Tamimi, Group Head of Marketing & Corporate Communications, NBAD.
You can watch the video here.