Our 2018 Digital Trends Report is now available to download, featuring input from 13,000 marketing, creative and technology professionals from around the world. In this short video, John Watton, Toccara Baker, and Michael Plimsoll identify three of Adobe’s most important takeaways from the survey, identifying key trends in customer experience and personalisation.
- Targeting and personalisation. In Europe, this is second only to content management in respondents’ priorities.
- Streamlining the flow between creative and marketing. Companies who successfully achieve this are two thirds more likely to exceed their business goals. Cross-collaboration between creative, content, marketing and web teams is increasingly critical to success.
- Well designed, streamlined user journeys and seamless transactions boost business goals by nearly 60 percent.