Partner Day EMEA focuses on partner success

Digital Marketing

Adobe’s part­ner ecosys­tem is grow­ing by leaps and bounds. Our part­ners now num­ber more than 3,000 agen­cies, sys­tem inte­gra­tors, and tech­nol­o­gy part­ners world­wide! Many of our part­ners joined us this year at Part­ner Day at Adobe Sum­mit in Las Vegas, to hear from Adobe exec­u­tives and tech­nol­o­gy experts as well as net­work with oth­er part­ners in the Adobe ecosys­tem. Now, dur­ing Part­ner Day at Adobe Sum­mit EMEA, we’re excit­ed to meet with our Euro­pean part­ners and high­light their suc­cess.

EMEA Partner Day 2016

I’m look­ing for­ward to wel­com­ing more than 500 EMEA part­ners, at Adobe EMEA Part­ner Day 2016. This year’s ses­sion will take place at the Adobe Sum­mit EMEA venue, ICC ExCeL Lon­don, on Tues­day, 10 May. By hold­ing the event the day before Summit’s offi­cial open, we have the spe­cial oppor­tu­ni­ty to con­nect first-hand with part­ners to align on strat­e­gy and solu­tion high­lights before head­ing to Sum­mit.

This year’s atten­dees can expect insights from top cus­tomers, part­ners and Adobe exec­u­tives, includ­ing:

  • Host Matt Thomp­son, exec­u­tive vice pres­i­dent for world­wide field oper­a­tions, Adobe
  • Brad Rencher, exec­u­tive vice pres­i­dent and gen­er­al man­ag­er for dig­i­tal mar­ket­ing, Adobe
  • Abhay Paras­nis, exec­u­tive vice pres­i­dent and chief tech­nol­o­gy offi­cer for cloud tech­nol­o­gy, Adobe
  • Julie War­bur­ton, man­ag­ing direc­tor for Adobe Glob­al Ser­vices EMEA
  • Bet­ty Bakkali, CRM & Dig­i­tal Mar­ket­ing, Nes­tle
  • Gar­rett Ilg, senior vice pres­i­dent for glob­al enter­prise sales and the glob­al part­ner and alliances pro­gram
  • John Travis, vice pres­i­dent, mar­ket­ing EMEA
  • Myself, along with Tama­ra Gaffney, prin­ci­pal ana­lyst (Adobe Dig­i­tal Index) and direc­tor, Adobe

Through­out the ses­sion, we will also rec­og­nize part­ners, hand out part­ner awards and net­work at a pre-Sum­mit mix­er Tues­day evening (10th May).

New breakout sessions

New to Part­ner Day this year are break­out ses­sions geared at our part­ners with vary­ing skill sets and busi­ness roles, to pro­vide dif­fer­ent skill a deep­er look at top­ics of spe­cial inter­est, includ­ing ses­sions craft­ed for:

  • Tech­ni­cal Exec­u­tives: “Roadmap to Expe­ri­ence Busi­ness”
    Adobe’s 2016 Mar­ket­ing Cloudroadmap, strat­e­gy, and busi­ness pri­or­i­ties, includ­ing part­ner trans­for­ma­tion path­ways, client suc­cess sto­ries, and tech­ni­cal use cas­es.
  • Busi­ness Devel­op­ment Exec­u­tives: “Adobe Mar­ket­ing Cloud and Partner/Customer Con­ver­sa­tions”
    Adobe’s “use case” go-to-mar­ket mes­sag­ing and con­tent, mak­ing it eas­i­er for part­ners to dri­ve con­ver­sa­tions and sales in their client’s busi­ness lan­guage
  • Adver­tis­ing and Media Agen­cies: “Build Your Busi­ness with Adobe MAD Tech”
    How agen­cies can use Adobe’s new media and data capa­bil­i­ties to help clients define, reach, prospect, re-tar­get and opti­mize high-val­ue audi­ences
  • ISV and Data Part­ners: “Build­ing Adobe Mar­ket­ing Cloud Apps and Inte­gra­tions”
    How Adobe’s Mar­ket­ing Cloud Exchange Pro­gram can help your busi­ness, plus 3rd-par­ty inte­gra­tion and appli­ca­tion roadmaps for Solu­tions and the Mar­ket­ing Cloud

Inter­est­ed? Check out the full agen­da here. Adobe Solu­tion Part­ners can still reg­is­ter for the event at the Part­ner Day reg­is­tra­tion site using the code PDSUMMIT10516. Since the event is exclu­sive­ly for Adobe Solu­tion Part­ners, please make sure your Solu­tion Part­ner Pro­gram mem­ber­ship is cur­rent — and if you are not a cur­rent part­ner, vis­it solutionpartners.adobe.com and click “Join Pro­gram” in the top right cor­ner.

Hope to see you there!


Digital Marketing
Mark Zablan

Posted on 04-29-2016


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