Thanks to all of our partners who helped kick off Adobe Summit EMEA today in style. The day began with worldwide field operations EVP Matt Thompson delivering a review of our leadership in digital marketing solutions — in analyst ratings, revenue, growth, and the size, depth, and sophistication of its Partner Program. In his review of 2016 go-to-market plans, Matt reaffirmed Adobe’s commitment to partners at every program level: Adobe is counting on partners for a full two-thirds of projected digital marketing bookings, and to extend the company’s penetration into key vertical markets like financial services, retail, government, and travel.
Following Matt, EVP and Marketing Cloud General Manager Brad Rencher showed partners how “Experience Matters,” in a top-level vision of how digital experiences are transforming entire industries and markets, followed by Adobe’s unique position in driving those transformations.
Then, EVP and CTO Abhay Parasnis took the stage to give partners an in-depth look at how the Adobe platform and partner integrations are supporting those transformations in the back office, the front office, and the customer experience. With help from Adobe EMEA solutions teams, Abhay gave the partners a look at Adobe’s technology vision for retail, including demos of mobile shopping bag and virtual store concepts.
Briefings, breakouts, and deep dives
Partners also received main-stage briefings from Adobe leaders and experts including:
- John Travis, our VP of marketing for Europe, who discussed the Adobe brand in EMEA
- Julie Warburton, managing director for Adobe Global Services EMEA, who provided an overview on sales alignment and 2015 strategic wins, and also interviewed top Adobe customer Betty Bakkali, head of CRM at Nestlé Switzerland
- Tamara Gaffney, principal Analyst and director, who co-presented with me on the client and partner value created by Adobe Digital Index
Finally, Garrett Ilg, in his new role as SVP for the global partner and alliances program as well as global enterprise sales, explained Adobe’s “Build and Run” vision, and the opportunities it opens for partners to move up the value chain beyond implementation to managed services, consulting, and beyond.
New to Partner Day this year was a well-received set of breakout sessions — opportunities for technical, business, advertising, and ISV/data specialists to take a “deep dive” into topics especially relevant to their work.
Of course the day also gave partners plenty of time in the spotlight, with the 2015 Adobe Marketing Cloud “Partner of the Year” awards for EMEA. Selected from a broad field of exceptional candidates, the year’s winners are:
Innovation Partner of the Year: Gigya
Gigya’s Customer Identity Management platform engages unknown website and mobile apps users, and persuades them to register and provide first-party identity data — a first step toward one-to-one personalization using Adobe Marketing Cloud. More than 700 of the world’s leading businesses already rely on Gigya to build identity-driven relationships in compliance with privacy regulations.
Growth Partner of the Year: SapientNitro
SapientNitro, part of Publicis Groupe, is Adobe’s only three-time Global Digital Marketing Partner of the Year, and the only partner with Global Specialization in both Experience Manager and Analytics. Its more than 200 Adobe Marketing Cloud implementations to date include some of the most complex and sophisticated solutions for clients across a wide variety of industries.
Regional Partner of the Year: Netcentric
From its Switzerland base and offices across Europe, Netcentric designs, optimizes and implements marketing platforms built exclusively on Adobe Marketing Cloud. They were the key partner in two strategic customer transactions last year – UBS and Miles & More. Netcentric is an Adobe Premier Partner, and will soon be the first EMEA Partner to achieve Specialization on multiple products.
Partner of the Year: Accenture Interactive
This is Accenture’s fourth time as EMEA Partner of the Year. They have grown their license influence and delivered more than 500 sites in more than 30 languages across 56 countries in the last 4 years alone. Building on their success working with Adobe vertical sales teams, the two companies launched a Joint Initiative to create solutions for clients in FSI, Life Sciences, and Healthcare.
Close of a great day
Even Adobe’s hard-working partners need some time off, and Partner Day did not disappoint. The Partner Mixer gave partners and Adobe a great chance to relax, get to know each other in an informal setting, and get ready for Adobe Summit the next day.
Adobe partners now number more than 3,000 agencies, system integrators, and technology partners — and hundreds of thousands of developers. Partners are essential to Adobe’s ambitions for development and growth of Adobe Marketing Cloud. This year’s EMEA Partner Day — the largest ever — was a great demonstration of the strength of Adobe’s collaborative selling model, and the value it contributes to both the company and its partners. Thanks to all who attended.