Six Things You Need to Know — 30/05/18

Digital MarketingNewsTechnology

Let’s take a clos­er look at Expe­ri­ence League, a new a set of online ser­vices and toolk­its which will let the teams around your organ­i­sa­tion self-admin­is­ter train­ing solu­tions in way that effort­less­ly tracks and mea­sures progress. We’re excit­ed to high­light some of the inno­v­a­tive fea­tures you can access through this new offer­ing. 

  • Intel­li­gent Guid­ance: Some­thing that peo­ple who don’t work in our indus­try often under­es­ti­mate about the job is, well, quite how much there is to it. We’re expect­ed to have a rea­son­able degree of exper­tise across a wide range of areas. Intel­li­gent Guid­ance pro­vides up-to-date, digestible guides in five main areas: Ana­lyt­ics and Audi­ences, Con­tent and Expe­ri­ences, Cam­paign Man­age­ment, Per­son­al­i­sa­tion and Test­ing, and Adver­tis­ing (which cov­ers pret­ty much every­thing your boss or client will expect you to know about. Although, obvi­ous­ly, not every­thing they will ask you about…). Under each head­ing you’ll find a wealth of infor­ma­tion to help you devel­op and hone your skills, from get­ting the most out of your audi­ence data to cross-plat­form con­tent opti­mi­sa­tion strate­gies. If you are after a series of resources on Big Data, or look­ing for all of the lat­est devel­op­ments from the world of paid search and pro­gram­mat­ic ads, this gives you every­thing you could hope for. To be clear, though, you still need to do this learn­ing your­self (AI only takes us so far…). 


  • The Expe­ri­ence Cloud Com­mu­ni­ty: Some­times it’s good to talk—and that’s where Adobe’s Expe­ri­ence Cloud Com­mu­ni­ty comes in. It is the place to con­nect with Expe­ri­ence experts, from both inside Adobe and with­in its wider cus­tomer base. You get to ask ques­tions of peo­ple doing the same jobs and fac­ing the same kinds of prob­lems that you do. It’s all acces­si­ble from desk­top or mobile, mean­ing you can get a help­ing hand no mat­ter where you are, with­out need­ing webi­na­rs, voip or any oth­er IT solu­tions. Help­ful, knowl­edge­able and always-on, the Com­mu­ni­ty helps opti­mise your Cloud expe­ri­ence.  


  • Sup­port: Need a quick answer to a prob­lem that’s got you stuck? Sick of scream­ing into the void to no appre­cia­ble effect? Yeah, me too. Don’t wor­ry, that’s where Adobe Enter­prise Sup­port comes in. Say hel­lo to a wealth of help­ful resources and con­tact options. This resource cen­tre offers a one-stop-shop for all your cus­tomer ser­vice touch­points, from Adver­tis­ing Cloud to Tar­get, plus links to FAQs and to rel­e­vant areas of the Adobe Com­mu­ni­ty. You’ll nev­er be stuck again (pro­fes­sion­al­ly, at least—though I do strong­ly hope that you’ll be free of exis­ten­tial angst and quan­daries, as well). 


  • Step-by-Step Guides: Not every­one has a team to help them, or peers to learn from. For prac­ti­cal wis­dom along the way, Expe­ri­ence League’s step-by-step guides offer sim­ple, clear, best-prac­tice play­books to max­imise the val­ue you get from Adobe’s tools. From plan­ning to imple­men­ta­tion, and more, here’s all the infor­ma­tion you need to make the entire Adobe prod­uct offer­ing work for you. The guides cov­er every­thing from opti­mal team com­po­si­tion and strat­e­gy devel­op­ment, to gran­u­lar details about prod­uct dash­board opti­mi­sa­tion. They’re designed to be sim­ple and acces­si­ble to all, and unlike often-clunky doc­u­men­ta­tion, to work wher­ev­er your work­force finds itself. 


  • Train­ing: Train­ing is often expen­sive and not always top qual­i­ty. We’ve all been to ses­sions telling us things we already know or speak­ing strat­e­gy rather than exe­cu­tion. Expe­ri­ence League’s in-depth set of train­ing mate­ri­als will take your team mem­bers from novice to mas­ter at their own pace, mak­ing sure they’re not just read­ing about how to do things but get­ting prac­ti­cal expe­ri­ence too, whether you need to deep­en your knowl­edge of the Expe­ri­ence Cloud, build per­son­alised cam­paigns, man­age con­tent and assets, or har­ness the pow­er of Cre­ative Cloud with Pho­to­shop and Illus­tra­tor. It lets peo­ple track their learn­ing progress, which is a great moti­va­tion­al boost. The only down­side is that it doesn’t offer free sand­wich­es and cakes like you get at most phys­i­cal train­ing courses—but splurge on a pack­et of bis­cuits and you’ll be fine.  


  • Insights: Some­times we want to dig deep­er, read­ing more around an issue for inspi­ra­tion and greater aware­ness. Adobe’s Insights offers broad­er per­spec­tives on some of today’s most salient issues and devel­op­ments. It’s the place to go to broad­en your hori­zons and dis­cov­er inter­est­ing nuggets to share around the water cool­er. Dozens of indi­vid­ual pieces of insight cov­er­ing indus­try trends and Adobe prod­ucts place a wealth of valu­able infor­ma­tion at your fin­ger­tips. Not only will you be the most inter­est­ing per­son at the next glob­al mar­ket­ing all-hands, but you’ll be sig­nif­i­cant­ly bet­ter at your job too. Promise.  

These excit­ing fea­tures only scratch the sur­face of what Expe­ri­ence League has to offer. Explore its wide range of tools and infor­ma­tion and let us know what you would like to see more of, so we can con­tin­ue help­ing you make the best pos­si­ble use of the Adobe Suite.  

Digital Marketing, News, Technology
Digital Europe

Posted on 06-01-2018

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