Marketers today are facing more pressure than ever before. Digital media has completely reinvented the ways in which consumers engage with brands, seek information, and ultimately make their buying decisions—in turn forcing marketers to entirely transform the ways in which they plan, execute and track their marketing campaigns.
And research shows digital marketers are hungry—hungry for more education, knowledge-sharing and inspiration around the latest marketing strategies. As pressure increases to prove ROI on marketing spend, the lack of formal digital marketing training is starting to take a toll.
Adobe Summit EMEA, Europe’s premiere digital marketing conference, aims to target exactly these needs, and the conference’s year-over-year double-digit growth in attendance is a clear indicator that the digital marketing community continues to yearn for more.
I’m excited to announce that Summit EMEA 2014 has launched—and now is the time to secure your spot among thousands of marketers and advertisers to discover best practices around marketing analytics, media optimization, social marketing, cross-channel campaign management, audience targeting, and more. Attendees to the two-day event at the ICC ExCEL in London, May 14–15, will benefit from an impressive lineup of industry luminaries, partners, analysts and keynote speakers including Jez Frampton, group CEO of Interbrand; Pete Blackshaw, global head of digital marketing and social media for Nestlé; Dietmar Dahmen, chief innovation officer of ecx.io; Catherine Barba, founder of the CB Group; Kam Star, chief play officer of PlayGen; David Cooperstein, VP, research director of Forrester; David Cox, chief medical officer of Headspace; David Edelman, principal at McKinsey & Company; Ann Lewnes, CMO of Adobe; and Brad Rencher, SVP and GM of Digital Marketing for Adobe—just to name a few!
Attendees will also benefit from immersion in more than 80 breakout sessions on “must have” digital marketing skills, industry trends, and driving business results—as well as hands-on workshops offered by Adobe Training Services (pre-conference) that will provide detailed training on specified Adobe Marketing Cloud solutions.
Special early bird pricing, ending March 2, is available and will save you £150/€180 on a full price 2‑day conference registration. Special team and group offers are also available; see our Adobe Summit EMEA 2014 page.
Take a look. Do you know what your marketing is out there doing? Sign up for Summit EMEA today.