You saw it here first, we hope that is what you say when people ask you about your mobile marketing.
Understanding that the main function for any event app is to provide timely information to delegates while they attend the event and so having that functionality front and centre of the app is critical. As Adobe are hosting the biggest digital marketing event of its type in Europe, we also understand that we need to deliver our delegates an event app that offers more than just a standard event companion app.
“For Mobile Marketing the app must become the ad” Adobe CMO Ann Lewnes stated at the recent Forrester Forum.
I may have been a little busy preparing for our own Summit event to attend the Forrester Forum but that tweet drove home what we had to do. Our app is representing the Adobe brand, driving engagement long before and long after the two short days of the event itself, and it is what those attending the event will probably interact with most while they are in London Docklands. The app along with the delegate’s phone will be without doubt the closest Adobe will get to the delegate. Our event app will have a huge share of ear, eye and index finger, so we need to make it work.
We worked hard to develop an immersive app that will provide delegates with a personalised and interactive experience at this year’s Summit.
By downloading and using the mobile app, you will be getting the most out of attending Summit EMEA 2015.
You can browse our line-up and create your personal schedule, then log in to sync it with your desktop account and other devices. Find your friends and connections and network with thousands of other Summit attendees. You can also find your way around the ICC Excel, navigate the whole event and even see where the other delegates are in real time with our Walkbase powered delegate heatmaps! Staying connected to the social world could not be easier and you’ll be able to link to the interactive Social wall.
With the Summit EMEA app you can sync your online schedule with your mobile device, so your info will always be up-to-date! It is easy to build your schedule online at http://summit.adobe.com/emea/sessions/at-a-glance/ or directly on your mobile device. For an enhanced and personalised experience, enable Bluetooth and Push notifications, learn more below.
New for 2015:
- Real time location data showing you where the delegates are and the busy breakout sessions.
- Live Mobile Analytics page powered by Adobe Analytics, get real time in depth data about the app usage. Data you could easily see about your own app if you are using Adobe Mobile services.
- Quick link to the latest econsultancy mobile marketing report direct from the app.
- With Summit Interact you can join a session discussion with other attendees and participate in real-time audience polls.
- More Social connections via social and play the interactive game on our giant Social wall. If you want to play tweet us at #AdobeSummit and we will share how to play on 29 and 30 April.
- Search for a session by relevance, by industry, product, speaker, track, persona, keyword or simply its Session ID.
- and much more.
Download the Summit App now! Click below to download the iPhone, iPad, or Android app:
Adobe Summit will be using beacon technology and Wi-Fi mapping this April with the Adobe Summit EMEA app. Utilising the event Wi-Fi (a guide on how to access is in the app) and Bluetooth LE technology, the app incorporates zoning to provide delegates with a sample selection of personalised messages, demonstrating the ease of location aware campaign marketing, all powered by the Adobe Marketing Cloud. We hope we will be inspiring more of you mobile marketing types to try out some interesting location based, real time, personalised campaigns of your own.
The beacons will also provide useful event messages based on location. You may even trigger the Summit EMEA app prize, you will need to be logged in to the event app with wifi and bluetooth on to enter!
We’ll be using in app messaging to send other timely and specific messages. For example, when your next registered session is about to start we’ll let you know. The app is designed to help you at Summit so the select number of beacon and push messages are designed to be relevant and personalised to you.
To participate in the beacon program this year, log into Summit EMEA app. Make sure you have Notifications turned on, enable Bluetooth and you’re all set.
Stay tuned for beacon integration coming in the next mobile app update due mid-April!
I hope you enjoy your time at Summit and that the Summit App helps you make the most of your time there. If you have any questions relating to the technology we used to create this app, such as Adobe Campaign, for the personalised welcome message or Adobe Target for the push messages on our mobile services, Adobe Analytics or phone gap plug in please visit the Adobe Stand at the centre of the Community Pavilion. The Community Pavilion is also where you will find a phone charging zone for your your mobile device and refreshments for you.
To ensure functionality we worked with several partners: Attendease helped us develop the app, Sli.do helped with the polling and Q+A and Walkbase powered the mapping functionality and analytics.
And if you want to know how all of this fits together and peek under the hood of the mobile app, don’t forget to attend our session, “Deconstructing the new mobile experience: personalisation, targeting, push, hyper-localisation, analytics and a whole lot more!” (MO01) on Wednesday 29 April at 13:00am.
Will it work on my smartphone?
You’ll need :
iOS Mobile (phone and tablet):
- iOS 8.1+ • Jailbroken devices will not be supported.
Android Mobile (phone and tablet):
- Android API level 18: Jellybean 4.3 • Android API level 19: KitKat 4.4 • Android API level 21: Lollipop 5.0
There are known deficiencies in some devices and on some versions of Android that cannot be addressed due to carrier locking, carrier refusal to provide updates, jailbroken devices, and other issues. Every attempt will be made to ensure that the mobile app functions as intended on all supported API versions, but there are factors beyond control that we cannot be held responsible for.
Jailbroken devices will not be supported.
If you have any support questions please send them to +44 1462 744932 or email@example.com