Top 5 Internet of Things devices

Digital Marketing

Today is the fifth annu­al Inter­net of Things day. IoT day is a world­wide event that brings togeth­er indus­try lead­ers, con­sumers, and mar­keters to dis­cuss the emerg­ing trend of  con­nect­ed devices.

With that in mind, here’s a look at some of the recent tech to come out of the IoT trends and what they may mean for the future of mar­ket­ing.

1. Watches

It’s may seem an obvi­ous one, but smart watch­es are one of the most inter­est­ing upcom­ing oppor­tu­ni­ties for mar­keters.

Although an exten­sion of your smart­phone, smart watch­es are phys­i­cal­ly by your side all day, and being a pri­mar­i­ly visu­al medi­um the abil­i­ty to dis­play con­tent at any time spe­cif­ic to the users imme­di­ate sit­u­a­tion is an excit­ing prospect.

2. Lighting

At first glance, remote con­trolled light­ing solu­tions may seem like a gim­mick, but applied in the right way they can be used to enhance con­sumer expe­ri­ences ten­fold.

In the home, they can be paired with TVs to extend the view­ing expe­ri­ence with ambi­ent light­ing. Using colour to rein­force mes­sages and cre­ate immer­sive envi­ron­ments is just the start of how con­nect­ed light­ing can be used cre­ative­ly with­in the home.

3. Refrigerators

Know­ing what’s inside your fridge wher­ev­er you are will mean nev­er be short of a meal, but also means your fridge has access to your ter­ri­ble diet and mid­night snack habits.

The fridge is the focal point of many house­holds and being remind­ed to buy milk, or hav­ing a recipe sug­gest­ed to you may be help­ful on the sur­face, but more help­ful for mar­keters is the amount of data col­lect­ed and the insights it holds into con­sumer habits.

4. Televisions

Anoth­er focal point of the house­hold, and arguably the most impor­tant for many fam­i­lies, is the TV. Con­nect­ed this to the inter­net opens a world of pos­si­bil­i­ties, how­ev­er with many fea­tur­ing always-on cam­eras and micro­phones pri­va­cy is a big con­cern.

5. Cars

One of the more sen­si­tive devices, if you can call a car a device, to be con­nect­ed to the Inter­net because of the inher­ent trust we place in cars to keep us safe.

The abil­i­ty to pre­pare your car for use before you start the engine is an excit­ing one, espe­cial­ly dur­ing win­ter months, but more excit­ing is the data col­lect­ed through track­ing and the poten­tial to sync with road­side bill­boards to deliv­er per­son­alised mes­sag­ing wher­ev­er you are is sure to have every mar­keter on the edge of their seat.

 

The oppor­tu­ni­ty all these devices have in com­mon is their abil­i­ty to col­lect data for greater insight into behav­iours that mar­keters can use to inform their cam­paigns. How­ev­er, with the amount of poten­tial data avail­able, it’s impor­tant that the tools to make use of this infor­ma­tion aren’t left behind and that mar­keters think cre­ative­ly and human­ise the data.

If you’re inter­est­ed in the Inter­net of Things and how it will impact mar­keters, I would rec­om­mend ‘The Inter­net Of Things Des­tined To Be A Mar­ket­ing Game Chang­er’ on CMO.com from my col­league Mar­cel Bouch­er.


Digital Marketing
Simon Nicholson

Posted on 04-09-2015


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