Today’s consumers expect consistency and unity across all their experiences with a brand. As your organisation undergoes digital transformation or evolves on its digital marketing journey, you’ll need to employ increasingly complex strategies and processes that touch every part of your business. This means you’ll have to work more closely than ever with other departments and develop a greater appreciation of issues in legal, operations, and IT.
In the Marketing Operations track at this year’s Adobe Summit EMEA, you’ll be learning from industry experts and Adobe thought leaders alike as they share their marketing operations strategies and techniques. You’ll also learn how Adobe Experience Cloud technology lays the foundation for giving your customers a consistent, continuous, and compelling experience.
I highly recommend the following sessions in the Marketing Operations track at this year’s Summit.
OP1: Organisational Structures for Marketing and Digital
The fast pace of change that companies find themselves facing dictates a need for improved organisational agility and experimentation, whilst being ruthlessly focused on customer needs. How should we be designing organisations in this environment of rapid disruption? Utilising Econsultancy research from its range of Best Practice Guides and survey reports, this session will address the stages on the path to digital maturity, explore the convergence of marketing, sales, and other teams and skills, and highlight several case studies of winning organisational structures.
OP2: How to Kick-Start Your Global Digital Transformation
What are the recipes for in the digital-first, data-driven business world? This session will highlight the fundamental components of a successful transformation. Standard Bank in South Africa will walk through the path they took to standardise collection of relevant data, deliver meaningful insights, and unify analytics, measurement, and reporting across 23 countries. You’ll discover why it’s so crucial to understand your own organisation’s digital operating model, and you’ll see how to drive adoption across digital specialists, agencies, and developer teams to build a centre of digital expertise in your business. Most importantly, you’ll learn how to quickly identify ways to improve.
OP3: People Core Service: Amplifying Data, Insights and Action
In this session, you’ll learn how an Adobe customer found ways to use data they never knew they had, to get insights they never knew about, and take actions that they didn’t think were possible. You’ll find out about the options for creating segments in Adobe Experience Cloud, see how they shared these audiences and made them actionable, and gain confidence in turning your organisation into a personalisation powerhouse.
OP4: Adobe Cloud Platform: The Heart of Adobe Marketing Cloud
Discover how the Adobe Cloud Platform helps you identify, understand, and engage customers; and deliver consistent, continuous, and compelling experiences that delight them at every turn. Find out exactly what the platform is, where it’s heading, how you can get value now and in the future, and even how Adobe partners can get involved. Of course, we won’t just talk about it—you’ll see it in action as you learn how Adobe’s data science framework improves the design and delivery of rich customer experiences, and how the platform increases the innovation and value of core services, powering up each solution in the Adobe Experience Cloud, and supercharging all your data for maximum effect.
We look forward to seeing you at Adobe Summit EMEA 2017, and if you haven’t registered to attend, there’s still time—just click here to find out about all the other exciting things taking part at the event.