UK Holiday Retail Predictions: Infographic

Digital Marketing

The lat­est Adobe Dig­i­tal Insights (ADI) study has revealed that Black Fri­day is now the UK’s biggest online shop­ping day of the Christ­mas sea­son. Online rev­enues around Black Fri­day alone are expect­ed to hit £901 mil­lion ($1.1 bil­lion*) this year, dri­ven by aggres­sive sales pro­mo­tions and its prox­im­i­ty to most peo­ples’ final pay day before Christ­mas. Con­sumer activ­i­ty around both Black Fri­day and Cyber Mon­day shows no sign of abat­ing, with spend­ing growth on these two days out­pac­ing annu­al aver­age growth in the UK by 50 per­cent. Both are rel­a­tive­ly recent imports from the US hol­i­day cal­en­dar.

Black Fri­day has reshaped the pat­tern of hol­i­day spend­ing in the UK, with online sales tend­ing to peak before the start of Decem­ber and then lev­el­ing out through to Box­ing Day. This is in con­trast to coun­tries like France or Ger­many, where hol­i­day shop­ping is spread more even­ly through­out Decem­ber, par­tic­u­lar­ly on week­ends in the run-up to Christ­mas. To help guide you through all this data we’ve sum­maried the key points in the info­graph­ic below:


Read more on ADI: Black Fri­day Tops The List For Euro­pean Hol­i­day Sales 

Digital Marketing
John Watton

Posted on 01-11-2016


  • By Mirela - 11:53 AM on November 5, 2016   Reply

    The future sounds great! Won­der if those pre­dic­tions will ful­fill!

  • By Darshan Mungekar - 4:44 PM on November 10, 2016   Reply

    Next one month all retail­ers will push var­i­ous offers and pro­mo­tions to con­sumers through var­i­ous chan­nel. Retail should focus more on per­son­al­ized pro­mo­tions for con­sumers, which will give them unique expe­ri­ence.

  • By cranberry marketing - 5:52 AM on June 17, 2017   Reply

    Awe­some. Great infor­ma­tion.

  • By دانلود مقاله - 9:18 PM on September 9, 2017   Reply

    thanks a lot for this wish­es.

  • By 999drugs - 10:44 AM on September 28, 2017   Reply

    Very inter­est­ing sta­tis­ti­cal infor­ma­tion! Online shop­ping is very pop­u­lar now and every com­pa­ny that owns even a small online shop needs to under­stand their clients’ behav­iour.

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