Blog Post:Cutting-edge technology is only as effective as the people who use it, and the processes these people have access to. If teams and departments aren’t properly synchronised, the impact of even the best technology can be severely limited—but when vertical integration is handled intelligently, it can provide powerful opportunities for brands to achieve groundbreaking customer insights, and deliver experiences that delight at every turn. That’s why the Vertical Industry track at this year’s Adobe Summit EMEA will focus on client success stories in vertical integration—along with solutions for specific industries, including retail, financial services, automotive and manufacturing, B2B and high tech, telco and media, and travel and hospitality. Throughout these 45- to 90-minute sessions, we’ll explore how leading digital brands in each of these industries are leveraging a combination of people, process, and technology to achieve unprecedented connections with their customers. VI1: Taming Turbulent Conditions—A Manufacturer’s Digital Transformation Story In this session, Adobe’s Jill Steinhour and Airbus’s Laurent Fradin and Jérémiah Bousquet will lead an in-depth discussion on the most significant trends impacting the manufacturing industry, along with offering insights on how digital leaders in B2B organisations are navigating digital transformation and bringing customer experiences to new heights. They’ll explain why and how Airbus initiated a transformation plan that led to a corporate digital platform, how the company identified new opportunities and disrupted their traditional business, and how their digital transformation efforts led to the creation of an innovative platform that enables company-wide participation. VI4: How to Build a Customer-Focused Experience Business in FSI The recently released Adobe and Econsultancy Digital Trends Report showed that optimising the customer experience is the single biggest opportunity for the FSI industry, with 34 percent of  respondents placing this as their biggest priority for the year. But to deliver great experience, brands will need powerful data, great content, and the right people and processes. In this session, experts from Adobe, Hargreaves Lansdown, Raiffeisen Bank, and Aviva will discuss how to acquire data-driven insights, create terrific content, and transform into a digital-first organisation. VI6: Making Experience Your Business in the Retail & Ecommerce Industry Consumer shopping behaviour continues to evolve, and retail organisations are challenged to understand the interplay between people, process, and technology capabilities in a digital world. This session introduces insights from the recent Digital Trends in Retail survey conducted by Adobe and Econsultancy, and gives a bird’s eye view of the current and future digital transformation priorities and challenges of retailers. Topics will include conversational commerce, best practices in transforming into an e-commerce business, and the journey to becoming an award-winning omnichannel retailer. VI2: Exploring Best Practices for Digital Transformation in Media, Broadcast & Telco Digital transformation in media, broadcast, and telco is a fast-moving sea of change, chaos, and disruption. Audience acquisition, cross-channel engagement, measurement, and digital revenue opportunities are quickly evolving. In this session, Adobe customers and partners will discuss how they’ve implemented strategies for success to grow their digital businesses. In addition, research firm Ovum will explore focus areas for navigating digital transformation in global telco organisations. VI3: Making Experience Your Business in the Automotive Industry Ongoing disruption and evolving customer expectations are pushing automotive OEM brands to evolve into the mobility providers of tomorrow. Through case studies and insights from Adobe clients and teams, this supersession will explore how leading automotive brands are delivering differentiated customer experiences in ways that are globally scalable and operationally efficient. Speakers will also highlight how automotive brands can evolve to remain relevant for the future. VI5: Travel Transformation Digitally from the Inside Out Travel companies are seeking to transform their brands through a great customer experience that blends the physical and digital into a seamless journey. Lufthansa is leading the way to such seamless customer experiences through its new customer-driven strategy, SMILE (Surpass My Individual Lufthansa Experience). In this session, participants will learn from Lufthansa’s outside/in approach as speakers share their transformational story of creating an experience business that shaped a culture as well. We look forward to seeing you at Adobe Summit EMEA 2017, and if you haven’t registered to attend, there’s still time. Just click here to find out about all the other exciting events happening at this year’s Summit. Author: Date Created:5 May 2017 Date Published: Headline:Uniting All Departments for Business Success: The Vertical Industry Track at Adobe Summit Social Counts: Keywords: Publisher:Adobe Image:https://blogs.adobe.com/digitaleurope/files/2017/05/Image-Brands-Count-on-Their-Agencies-for-Data-and-Digital-Experience-Services-e1488438120927-1200x672.jpeg

Cutting-edge technology is only as effective as the people who use it, and the processes these people have access to. If teams and departments aren’t properly synchronised, the impact of even the best technology can be severely limited—but when vertical integration is handled intelligently, it can provide powerful opportunities for brands to achieve groundbreaking customer insights, and deliver experiences that delight at every turn.

That’s why the Vertical Industry track at this year’s Adobe Summit EMEA will focus on client success stories in vertical integration—along with solutions for specific industries, including retail, financial services, automotive and manufacturing, B2B and high tech, telco and media, and travel and hospitality. Throughout these 45- to 90-minute sessions, we’ll explore how leading digital brands in each of these industries are leveraging a combination of people, process, and technology to achieve unprecedented connections with their customers.

VI1: Taming Turbulent Conditions—A Manufacturer’s Digital Transformation Story

In this session, Adobe’s Jill Steinhour and Airbus’s Laurent Fradin and Jérémiah Bousquet will lead an in-depth discussion on the most significant trends impacting the manufacturing industry, along with offering insights on how digital leaders in B2B organisations are navigating digital transformation and bringing customer experiences to new heights. They’ll explain why and how Airbus initiated a transformation plan that led to a corporate digital platform, how the company identified new opportunities and disrupted their traditional business, and how their digital transformation efforts led to the creation of an innovative platform that enables company-wide participation.

VI4: How to Build a Customer-Focused Experience Business in FSI

The recently released Adobe and Econsultancy Digital Trends Report showed that optimising the customer experience is the single biggest opportunity for the FSI industry, with 34 percent of  respondents placing this as their biggest priority for the year. But to deliver great experience, brands will need powerful data, great content, and the right people and processes. In this session, experts from Adobe, Hargreaves Lansdown, Raiffeisen Bank, and Aviva will discuss how to acquire data-driven insights, create terrific content, and transform into a digital-first organisation.

VI6: Making Experience Your Business in the Retail & Ecommerce Industry

Consumer shopping behaviour continues to evolve, and retail organisations are challenged to understand the interplay between people, process, and technology capabilities in a digital world. This session introduces insights from the recent Digital Trends in Retail survey conducted by Adobe and Econsultancy, and gives a bird’s eye view of the current and future digital transformation priorities and challenges of retailers. Topics will include conversational commerce, best practices in transforming into an e-commerce business, and the journey to becoming an award-winning omnichannel retailer.

VI2: Exploring Best Practices for Digital Transformation in Media, Broadcast & Telco

Digital transformation in media, broadcast, and telco is a fast-moving sea of change, chaos, and disruption. Audience acquisition, cross-channel engagement, measurement, and digital revenue opportunities are quickly evolving. In this session, Adobe customers and partners will discuss how they’ve implemented strategies for success to grow their digital businesses. In addition, research firm Ovum will explore focus areas for navigating digital transformation in global telco organisations.

VI3: Making Experience Your Business in the Automotive Industry

Ongoing disruption and evolving customer expectations are pushing automotive OEM brands to evolve into the mobility providers of tomorrow. Through case studies and insights from Adobe clients and teams, this supersession will explore how leading automotive brands are delivering differentiated customer experiences in ways that are globally scalable and operationally efficient. Speakers will also highlight how automotive brands can evolve to remain relevant for the future.

VI5: Travel Transformation Digitally from the Inside Out

Travel companies are seeking to transform their brands through a great customer experience that blends the physical and digital into a seamless journey. Lufthansa is leading the way to such seamless customer experiences through its new customer-driven strategy, SMILE (Surpass My Individual Lufthansa Experience). In this session, participants will learn from Lufthansa’s outside/in approach as speakers share their transformational story of creating an experience business that shaped a culture as well.

We look forward to seeing you at Adobe Summit EMEA 2017, and if you haven’t registered to attend, there’s still time. Just click here to find out about all the other exciting events happening at this year’s Summit.

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