Adobe today announced it has been selected by leading integration and data management software company, Software AG, to transform its website and give its global customer base more engaging, personalised and data-driven experiences.
Adobe will help Software AG unify its vast product portfolio to form a core global website that will sit at the heart of its business. Using Adobe Experience Cloud, Software AG will have access to a detailed, single view of its customers and offer more effective prospect nurturing by delivering engaging experiences to the right people, at the right time, across the right channels.
With Adobe Target and Adobe Analytics – part of Adobe Experience Cloud – Software AG will be able to build and track customer profiles in real-time and enable the delivery of highly targeted and personalised experiences at scale. This data-driven approach also means Software AG will be able to automate a number of key processes such as content management and nurture campaigns, representing a crucial step in its ongoing digital transformation journey.
“Adobe has an excellent track record of helping companies transform their customer experiences,” said Paz Macdonald, Chief Marketing Officer, at Software AG. “A unified product portfolio and improved digital offering will help position us competitively for the future.”
Another key aspect of Software AG’s digital transformation journey with Adobe is its use of Marketo Engage, part of Adobe Experience Cloud. This provides Software AG‘s sales and marketing teams with support for both lead and account-based marketing strategies, to help them deliver personalised experiences, optimise content and deliver measurable business impact.
Paul Robson, President of Adobe EMEA added: “Customers today expect a sophisticated experience when interacting with a brand, making it critical that an online interaction – often the first connection for customers or prospects – is memorable and exemplifies who you are as an organisation, and what you have to offer. By helping Software AG embrace a data-driven approach it will now be able to deliver a more targeted and relevant customer experience, elevating its position as a digital-first brand.”