Software AG Puts Global Website Experience at Heart of Digital-First Strategy with Adobe

Digital Transformation

Adobe today announced it has been select­ed by lead­ing inte­gra­tion and data man­age­ment soft­ware com­pa­ny, Soft­ware AG, to trans­form its web­site and give its glob­al cus­tomer base more engag­ing, per­son­alised and data-dri­ven expe­ri­ences.

Adobe will help Soft­ware AG uni­fy its vast prod­uct port­fo­lio to form a core glob­al web­site that will sit at the heart of its busi­ness. Using Adobe Expe­ri­ence Cloud, Soft­ware AG will have access to a detailed, sin­gle view of its cus­tomers and offer more effec­tive prospect nur­tur­ing by deliv­er­ing engag­ing expe­ri­ences to the right peo­ple, at the right time, across the right chan­nels.

With Adobe Tar­get and Adobe Ana­lyt­ics – part of Adobe Expe­ri­ence Cloud – Soft­ware AG will be able to build and track cus­tomer pro­files in real-time and enable the deliv­ery of high­ly tar­get­ed and per­son­alised expe­ri­ences at scale. This data-dri­ven approach also means Soft­ware AG will be able to auto­mate a num­ber of key process­es such as con­tent man­age­ment and nur­ture cam­paigns, rep­re­sent­ing a cru­cial step in its ongo­ing dig­i­tal trans­for­ma­tion jour­ney.

Adobe has an excel­lent track record of help­ing com­pa­nies trans­form their cus­tomer expe­ri­ences,” said Paz Mac­don­ald, Chief Mar­ket­ing Offi­cer, at Soft­ware AG. “A uni­fied prod­uct port­fo­lio and improved dig­i­tal offer­ing will help posi­tion us com­pet­i­tive­ly for the future.”

Anoth­er key aspect of Soft­ware AG’s dig­i­tal trans­for­ma­tion jour­ney with Adobe is its use of Mar­ke­to Engage, part of Adobe Expe­ri­ence Cloud. This pro­vides Soft­ware AG‘s sales and mar­ket­ing teams with sup­port for both lead and account-based mar­ket­ing strate­gies, to help them deliv­er per­son­alised expe­ri­ences, opti­mise con­tent and deliv­er mea­sur­able busi­ness impact.

Paul Rob­son, Pres­i­dent of Adobe EMEA added: “Cus­tomers today expect a sophis­ti­cat­ed expe­ri­ence when inter­act­ing with a brand, mak­ing it crit­i­cal that an online inter­ac­tion – often the first con­nec­tion for cus­tomers or prospects – is mem­o­rable and exem­pli­fies who you are as an organ­i­sa­tion, and what you have to offer. By help­ing Soft­ware AG embrace a data-dri­ven approach it will now be able to deliv­er a more tar­get­ed and rel­e­vant cus­tomer expe­ri­ence, ele­vat­ing its posi­tion as a dig­i­tal-first brand.”


Digital Transformation
Digital Europe

Posted on 09-11-2019


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