Posts in Category "Email Marketing"

Adobe’s Email Survey: Get your Customers Engaged the Right Way

Peo­ple still love email, but inbox engage­ment is chang­ing  — and so should brands “Drop me an email” – a phrase you’ll hear a lot pro­fes­sion­al­ly and per­son­al­ly. What we want­ed to find out is whether the way we use … Read more

What is the Role of the Marketer in the Digital Era?

Recent­ly Adobe gath­ered some of the best and bright­est Nordic cre­atives and mar­keters in Stock­holm to dis­cuss the future of dig­i­tal mar­ket­ing. It was time for the first ever Adobe Round Table in the Nordics. What is the role of … Read more

Email marketing must be reimagined

Email is here to stay — in fact our lat­est study shows . Mobile devices are encour­ag­ing the major­i­ty of us to obses­sive­ly check our inbox around the clock, and a mas­sive 81% of us check email out­side of work­ing … Read more

Why email marketing is like a pair of old jeans

I’m lucky enough to be part of a team that cov­ers a mul­ti­tude of dig­i­tal mar­ket­ing dis­ci­plines. We have spe­cial­ists in SEO, paid search, social adver­tis­ing, email and more. I’m seen as the email guy, and occa­sion­al­ly, in the light … Read more