By Loni Stark, Sr Director of Content and Commerce at Adobe
Change is a constant, as the saying goes, but sometimes it comes faster than anticipated. The latest Digital Economy Index highlights how rapid the shift to ecommerce can be when unprecedented recent events have made digital the only channel across industries. For example, overall ecommerce in the U.S. and U.K. grew by 25% and 33% respectively in March primarily driven by online grocery sales. In addition, buy-online-pickup-in-store (BOPIS) increased by 62% in the U.S. during the same time period. Today, more than ever, it’s important to become a digital-first company.
While Adobe has worked with many enterprise brands to help transform their commerce journeys with Adobe Commerce Cloud, we also recognise that there are rapidly growing B2B and B2C companies that are now just at the beginning of their digital transformation.
During these challenging times, Adobe, along with our partner ecosystem, is committed to ensuring that any company in need of quickly setting up a digital commerce site can do so. This initiative could be for a particular product line, brand or channel. We have packaged together Magento Commerce, the core of Adobe Commerce Cloud, and an accelerated services offering to launch a foundational commerce site in weeks, not months.
Commerce services offerings from Adobe and our partner ecosystem include Wunderman Thompson Commerce’s Fast Forward programme, which allows brands and B2B companies to launch a Magento Commerce B2B/B2C storefront with shopping cart and digital payment processing capabilities on an accelerated schedule.
Brands can take advantage of similar packages via accelerator offerings in our robust partner ecosystem.
The Magento Commerce Fast Start Programme from Adobe and our partners not only provides brands with business continuity, it serves as a solid platform to build out your broader omnichannel commerce strategy.
In addition to accelerating your efforts to digital commerce with proven approaches, we also want to ensure that your employees, both developers and site merchandisers have the necessary training to be successful in a more digital world. This is why Adobe is providing free access to all Magento University on-demand courses until 30 June so everyone in your company has the training needed to accelerate digital commerce.
Learn more about Adobe Commerce Cloud
- Adobe Summit Online: Commerce Keynote and Breakout Sessions
- Magento: delivering the world’s most powerful shopping experiences