Struggling With Omni-channel? These Brands Have Got it Covered

Customer ExperienceEmail MarketingMobile MarketingPersonalisation

Nowa­days, brands are expect­ed to be present in a lot of places. There are so many chan­nels and devices where brands can com­mu­ni­cate with their audi­ences in a more rel­e­vant and engag­ing way. And yet, under­pin­ning these oppor­tu­ni­ties is a need to deliv­er a con­sis­tent expe­ri­ence across chan­nels, and more than ever a demand to deliv­er expe­ri­ences in a per­son­alised way. For those who man­age to exe­cute a suc­cess­ful omnichan­nel strat­e­gy, the rewards are worth the effort. Out­stand­ing cus­tomer inter­ac­tion and com­mu­ni­ca­tion across chan­nels dri­ves engage­ment rates up to 166% high­er than those con­fined to sin­gle-chan­nel inter­ac­tions.

But how do brands go about orches­trat­ing each and every expe­ri­ence? This will be the focus of the Email and Omni-chan­nel Mar­ket­ing track at our upcom­ing Adobe Sum­mit EMEA 2019. Com­pris­ing over 14 ses­sions ded­i­cat­ed to best prac­tices from front run­ners in the field, par­tic­i­pants will join Adobe experts and thought lead­ers as they dis­cuss strate­gies to deliv­er per­son­alised expe­ri­ences to each cus­tomer, at the right moment, through mul­ti­ple chan­nels.

Learn from your peers

You’re not alone when it comes to exe­cut­ing an omni-chan­nel mar­ket­ing strat­e­gy. Many oth­er brands have already been through the unique chal­lenges that real orches­tra­tion entails and have made it to the oth­er side to expe­ri­ence the innu­mer­able advan­tages. The Email and Omni-chan­nel track offers an oppor­tu­ni­ty to hear first-hand from these com­pa­nies – such as Vir­gin Atlantic, NOW TV, KBC, Lot­tomat­i­ca and Grund­fos — and learn how they built suc­cess­ful cross-chan­nel func­tions, through – among oth­er mea­sures – build­ing the right inter­nal struc­tures and imple­ment­ing an agile cul­ture to learn quick­ly from mis­takes.

Make the most out of Adobe Cam­paign

It would be vir­tu­al­ly impos­si­ble to imple­ment an omni-chan­nel mar­ket­ing strat­e­gy with­out the right tech­nol­o­gy. In the Email and Omni-chan­nel track, par­tic­i­pants will learn how Adobe Cam­paign and the Adobe Expe­ri­ence Cloud are help­ing brands sim­pli­fy and opti­mise omni-chan­nel mar­ket­ing. Adobe experts will share tips and tricks for per­son­al­i­sa­tion at scale, email deliv­er­abil­i­ty, prod­uct adop­tion and matu­ri­ty as well as a ses­sion tips & tricks for advanced mar­keters and IT users. They will also explain how the Adobe Con­sult­ing group, and part­ners can be drawn upon for sup­port.

Wit­ness inno­va­tion at work

While it’s always use­ful to hear oth­ers’ sto­ries and advice, noth­ing beats first-hand expe­ri­ence.  Par­tic­i­pants of the Email and Omni-chan­nel track will have the chance to chat one-on-one with cam­paign orches­tra­tion experts on top­ics such as the evo­lu­tion of mobile and the role of Arti­fi­cial Intel­li­gence and Machine Learn­ing in Cam­paign orches­tra­tion.

Want to be a part of the Email and Omni-chan­nel track? Reg­is­ter to par­tic­i­pate at Adobe Sum­mit EMEA 2019

Want to get a first look into how Adobe Cam­paign works? Watch cam­paign orches­tra­tion in action:


Customer Experience, Email Marketing, Mobile Marketing, Personalisation
Timo Kohlberg

Posted on 05-08-2019


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