Nowadays, brands are expected to be present in a lot of places. There are so many channels and devices where brands can communicate with their audiences in a more relevant and engaging way. And yet, underpinning these opportunities is a need to deliver a consistent experience across channels, and more than ever a demand to deliver experiences in a personalised way. For those who manage to execute a successful omnichannel strategy, the rewards are worth the effort. Outstanding customer interaction and communication across channels drives engagement rates up to 166% higher than those confined to single-channel interactions.
But how do brands go about orchestrating each and every experience? This will be the focus of the Email and Omni-channel Marketing track at our upcoming Adobe Summit EMEA 2019. Comprising over 14 sessions dedicated to best practices from front runners in the field, participants will join Adobe experts and thought leaders as they discuss strategies to deliver personalised experiences to each customer, at the right moment, through multiple channels.
Learn from your peers
You’re not alone when it comes to executing an omni-channel marketing strategy. Many other brands have already been through the unique challenges that real orchestration entails and have made it to the other side to experience the innumerable advantages. The Email and Omni-channel track offers an opportunity to hear first-hand from these companies – such as Virgin Atlantic, NOW TV, KBC, Lottomatica and Grundfos — and learn how they built successful cross-channel functions, through – among other measures – building the right internal structures and implementing an agile culture to learn quickly from mistakes.
Make the most out of Adobe Campaign
It would be virtually impossible to implement an omni-channel marketing strategy without the right technology. In the Email and Omni-channel track, participants will learn how Adobe Campaign and the Adobe Experience Cloud are helping brands simplify and optimise omni-channel marketing. Adobe experts will share tips and tricks for personalisation at scale, email deliverability, product adoption and maturity as well as a session tips & tricks for advanced marketers and IT users. They will also explain how the Adobe Consulting group, and partners can be drawn upon for support.
Witness innovation at work
While it’s always useful to hear others’ stories and advice, nothing beats first-hand experience. Participants of the Email and Omni-channel track will have the chance to chat one-on-one with campaign orchestration experts on topics such as the evolution of mobile and the role of Artificial Intelligence and Machine Learning in Campaign orchestration.
Want to be a part of the Email and Omni-channel track? Register to participate at Adobe Summit EMEA 2019
Want to get a first look into how Adobe Campaign works? Watch campaign orchestration in action: