Posts in Category "Mobile Marketing"

Bringing Digital and Physical Together: The Mobile Marketing Track at Adobe Summit

To deliv­er com­pelling mobile moments, for­ward-think­ing com­pa­nies need to devel­op “mobile-first” dig­i­tal strate­gies.  The Mobile Mar­ket­ing track at this year’s Adobe Sum­mit EMEA will fea­ture tips, tricks, and best prac­tices for mobile mar­ket­ing from cus­tomers, part­ners, and Adobe experts. Smart­phones … Read more

How to Close Your “Mobile Gap” and Boost Conversions

Each year, the Adobe Dig­i­tal Insights team cap­tures data on a wide range of retail met­rics over the two months from 1 Novem­ber to 31 Decem­ber. The team’s analy­sis of this past hol­i­day season’s shop­ping trends reveals some intrigu­ing shifts … Read more

Mobile Growth, a Business Risk?

Adobe Dig­i­tal Insights recent­ly released its “Mobile Retail Report 2016” study, com­par­ing the evo­lu­tion of mobile traf­fic and rev­enue over the years with desk­top traf­fic and rev­enue. 300+ bil­lion vis­its from 16,000+ sites and 90+ bil­lion app launch­es have been … Read more

How to Drive Business Success through Mobile Apps, Part 2: Optimisation and Personalisation

Wel­come back to this two-part series on improv­ing your rela­tion­ships with your mobile cus­tomers. In the first arti­cle, we exam­ined the impor­tance of using a cen­tralised mobile ana­lyt­ics plat­form that keeps you up-to-date on a wide range of use­ful met­rics, … Read more

How to Drive Business Success through Mobile Apps, Part 1: Analytics

Your rela­tion­ships with your mobile cus­tomers are cru­cial. That’s because both mobile app and mobile Web usage con­tin­ue to grow, the lat­est ADI analy­sis found. In fact, lead­ing brands see between 50 and 70 per­cent of their con­tact with con­sumers … Read more

Using Mobile to Effectively Reach Your Customers

Today, there is no doubt that mobile has become the pri­ma­ry dig­i­tal touch­point for many con­­sumer-fac­ing com­pa­nies. Mobile phones are indis­putably the most wide­ly used device: We keep them on our bed­side table when we sleep, and in our pock­et … Read more

Pokemon Go: The Emergence of Augmented Reality in our Daily Lives

Today, I would like to dis­cuss Poke­mon Go, the extreme­ly pop­u­lar game that has bro­ken many records since its offi­cial launch ear­ly this summer—and of which I myself am a play­er. Before dis­cussing the impact of Poke­mon Go on the … Read more

Mobile: The Primary Channel for Customer Engagement

Our recent data has shown that mobile is now the main start­ing point for con­sumer engage­ment with any brand. Con­sumers are demand­ing more sat­is­fac­tion in their mobile expe­ri­ences, and if they don’t find it, they are empow­ered to research and … Read more

Mobile should be the driver for Cross Channel Marketing

Mar­keters need to address a mul­ti­tude of dif­fer­ent mar­ket­ing chan­nels and the mobile aspect should real­ly be the dri­ver for a Cross Chan­nel mar­ket­ing strat­e­gy, where the goal is to give con­sumers a con­sis­tent and rel­e­vant expe­ri­ence across all devices and media. Unfor­tu­nate­ly, only less than one out of ten com­pa­nies have Mobile as their top pri­or­i­ty. Read more

Why Mobile Needs to be at the Forefront of Your Company’s Digital Transformation

It’s not enough just to have a dig­i­tal strat­e­gy any­more. Your com­pa­ny needs to be trans­formed into a dig­i­­tal-first organ­i­sa­tion. Com­pa­nies around the world – from For­tune 500 firms down to small fam­i­ly busi­ness­es – are in the midst of … Read more