To follow up my Mobile Engagement track at Adobe Summit EMEA, I would like to offer 10 interesting or surprising stats about mobile application usage to keep in mind. If you weren’t at Summit, feel free to access the videos and presentations of the sessions directly on the website.
- Users spend 90% of their time in apps compared to the mobile Web. —Flurry, 2015
- Users download on average 8.8 apps per month, with app installs up 5% year over year (YoY). —BI Intelligence, 2015
- In May 2016, the average cost per app installation is $2.33 on Android (+93% YoY) and $1.46 on iOS (–3% YoY). —Fiksu, 2015
- 25% of installed apps are never used. —Google, 2015
- 26% of installed apps are abandoned after the first use. —Google, 2015
- (Only) 51% of companies measure user engagement and return on investment (ROI). —Adobe and Econsultancy, 2015
- Mobile retail experience satisfaction is low: 45% of mobile app users dislike their app experience, whereas 47% dislike their Web experience. —Mobile Commerce Daily, 2015
- The average Android app loses 77% of its daily active users (DAUs) within the first three days after the install, and 90% within the first 30 days. —Quettra
- Of those who stop using apps, 30% would use an app again if offered a discount, and 24% would reuse an app if offered exclusive or bonus content. —Google, 2015
- 78% of companies use paid media to drive app downloads. —Adobe Mobile Maturity Survey, 2015
What about you, do you have any interesting stat about mobile marketing to share? Feel free to do so in the comments.
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