Blog Post:To follow up my Mobile Engagement track at Adobe Summit EMEA, I would like to offer 10 interesting or surprising stats about mobile application usage to keep in mind. If you weren’t at Summit, feel free to access the videos and presentations of the sessions directly on the website.
  1. Users spend 90% of their time in apps compared to the mobile Web. —Flurry, 2015
  2. Users download on average 8.8 apps per month, with app installs up 5% year over year (YoY). —BI Intelligence, 2015
  3. In May 2016, the average cost per app installation is $2.33 on Android (+93% YoY) and $1.46 on iOS (–3% YoY). —Fiksu, 2015
  4. 25% of installed apps are never used. —Google, 2015
  5. 26% of installed apps are abandoned after the first use. —Google, 2015
  6. (Only) 51% of companies measure user engagement and return on investment (ROI). —Adobe and Econsultancy, 2015
  7. Mobile retail experience satisfaction is low: 45% of mobile app users dislike their app experience, whereas 47% dislike their Web experience. —Mobile Commerce Daily, 2015
  8. The average Android app loses 77% of its daily active users (DAUs) within the first three days after the install, and 90% within the first 30 days. —Quettra
  9. Of those who stop using apps, 30% would use an app again if offered a discount, and 24% would reuse an app if offered exclusive or bonus content. —Google, 2015
  10. 78% of companies use paid media to drive app downloads. —Adobe Mobile Maturity Survey, 2015
What about you, do you have any interesting stat about mobile marketing to share? Feel free to do so in the comments.  

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Author: Date Created:6 June 2016 Date Published: Headline:10 Interesting Mobile App Usage Stats Social Counts: Keywords: Publisher:Adobe Image:https://blogs.adobe.com/digitaleurope/files/2016/06/mobile.jpg

To follow up my Mobile Engagement track at Adobe Summit EMEA, I would like to offer 10 interesting or surprising stats about mobile application usage to keep in mind. If you weren’t at Summit, feel free to access the videos and presentations of the sessions directly on the website.

  1. Users spend 90% of their time in apps compared to the mobile Web. —Flurry, 2015
  2. Users download on average 8.8 apps per month, with app installs up 5% year over year (YoY). —BI Intelligence, 2015
  3. In May 2016, the average cost per app installation is $2.33 on Android (+93% YoY) and $1.46 on iOS (–3% YoY). —Fiksu, 2015
  4. 25% of installed apps are never used. —Google, 2015
  5. 26% of installed apps are abandoned after the first use. —Google, 2015
  6. (Only) 51% of companies measure user engagement and return on investment (ROI). —Adobe and Econsultancy, 2015
  7. Mobile retail experience satisfaction is low: 45% of mobile app users dislike their app experience, whereas 47% dislike their Web experience. —Mobile Commerce Daily, 2015
  8. The average Android app loses 77% of its daily active users (DAUs) within the first three days after the install, and 90% within the first 30 days. —Quettra
  9. Of those who stop using apps, 30% would use an app again if offered a discount, and 24% would reuse an app if offered exclusive or bonus content. —Google, 2015
  10. 78% of companies use paid media to drive app downloads. —Adobe Mobile Maturity Survey, 2015

What about you, do you have any interesting stat about mobile marketing to share? Feel free to do so in the comments.

 

Download the 2017 Digital Trends Report

10 Responses to 10 Interesting Mobile App Usage Stats

  1. Great post ! These stats on mobile application were useful for Mobile developers to improve their performance on developing apps with exclusive features.

  2. Great post ! Thanks for sharing valuable information and helpful for mobile app developers.

  3. Interesting stats and thanks for sharing! #3 and #6 are very telling of the state of the mobile app industry today. Many brands are spending a considerable sum on their app marketing and acquisition efforts, but relatively few extend their focus and spend to engaging and retaining users once they install. Thus, it’s no surprise retention rates are so disappointing.

    The issue is not that brands simply do not realize this challenge. The problem is historically there have not been tools to drive engagement campaigns that marketers and non-developers can sufficiently leverage. At Insert, we are 100% focused on enabling the non-technical user to drive in-app campaigns with no engineering required. We believe the mobile market is at a point of inflection and that a bifurcation of tooling is absolutely necessary to help brands derive a better ROI. Check us out!

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  6. divp says:

    Great post ! Thanks for sharing information and helpful for mobile app developers.

  7. Toni says:

    Such a Blog article on beautiful blog. Thanks

  8. After seeing these mobile app usage stats, we can say that mobile is surpassing desktop and it will be a day where everything will be based on mobile only.

  9. Thank you so much for sharing wonderful post. Good information and good research. It is helpful.

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