In the lat­est Mar­ket­ing Min­utes  video, we sat down with Viacom’s VP of Research, Chris­t­ian Kurz, to talk about mil­len­ni­als (age 9 –30). It turns out mil­len­ni­als around the world have a lot more in com­mon than any pre­vi­ous gen­er­a­tion — “They are the first truly global gen­er­a­tion,” Kurz said. Mil­len­ni­als don’t have Face­book friends, they have friends and they use Face­book as a tool to com­mu­ni­cate with them globally.

Hear more about what Kurz has to say about the Global Generation:

We’re always on the look­out for dig­i­tal marketing’s best and bright­est. Who would you like to see fea­tured in our Mar­ket­ing Min­utes series? Tell us in the com­ments or tweet us @AdobeMktgCloud with #marketingminutes