“When a man is tired of London, he’s tired of life,” said the noted man of letters, Samuel Johnson. While much has changed since he wrote those often-quoted words, London remains an exciting metropolis for Adobe Summit EMEA visitors to explore.
To help you make the most of your stay in the UK’s capital, the team at Adobe have put together a few suggestions on how best to navigate your days both inside and outside of Summit attendance—whether you need a quick break from the hubbub or want to extend your time pre- and post-events.
Let’s start with the inside Summit basics and a few steps to follow to make your experience even more enjoyable.
Step One: Download the Mobile App
Our Adobe Summit EMEA mobile app gives you the latest information to ensure you can get the most out of your Summit experience. Use it to search and schedule your breakout sessions, interact with speakers, rate sessions, view conference maps and access many other useful resources.
Step Two: Plan How to Get There
With registration open from 7:00am and the opening keynote session starting at 8:45am, you won’t want to be late. The early bird definitely gets the worm, both by avoiding queues at the registration desk and coat check, and by snagging great seats at the keynotes. ExCeL has an informative travel guide to help you plan your journey:
Step Three: Wifi
In addition to exciting content on stage, there’s a huge amount of content online. Don’t miss out: get on the free Wifi network as soon as you arrive. Please note, we will be providing support for devices that are compatible with 5GHz networks. Attendees connecting to the network using devices that are only compatible with 2.4GHz networks may experience poor performance or connectivity issues.
The following networks will be broadcast across the venue:
- SSID Band
- _Summit2018 5GHz
- _Summit2018-Legacy 4GHz
Once you connect to one of the above networks your device will ask you to sign in to the Wifi network. We will only ask you to sign in once. Click continue to accept the terms and conditions.
You are now connected!
Note: Should your device not ask you to sign in, please open a browser and navigate to www.adobe.com.
Please turn off your mobile hotspots as they degrade the network experience for conference attendees.
Step Four: Summit Blogs
You probably know about the blogs already since you’re reading this post on one, but in case you landed here via some other route, we encourage you to delve deeper into this year’s key themes by visiting Adobe’s Digital Europe blog. Whether you need more information on the sessions or want to read up about what it means to be an experience business, we have a blog post for you:
Step Five: Read CMO.com
CMO.com will be at Summit again this year, so please come see the team at the stand in the community pavilion. If you’re not familiar with CMO.com, whet your appetite with this selection of articles featuring our Summit speakers:
7 Ways You Could be Killing Innovation: Interview with Lego’s Former Head of Global Brand: http://www.cmo.com/features/articles/2018/4/23/7‑ways-you-might-be-killing-innovation.html
Piloted by Customers, Virgin Atlantic Soars with ‘Heartfelt Service’ http://www.cmo.com/interviews/articles/2017/11/17/virgin-atlantics-cronin-aims-for-the-best-experience-at-38000-feet.html#gs.EJy_rK4
AI Nudges Experiences Further: http://www.cmo.com/opinion/articles/2018/4/9/ai-nudges-experiences-forward.html#gs.OobgMWA
Step Six: Share the Livestream
Friends and colleagues who didn’t get a ticket to Summit EMEA 2018 can watch the live coverage of the keynote session streamed on the Summit website on 3 May, beginning at 8:45AM BST.
Step Seven: Be Social at Summit
Our social team have a great programme planned, so why not be part of the buzz? Follow @AdobeSummit and @AdobeExpCloud and join the conversation on the hashtag: #AdobeSummit.
Now, some suggestions for filling in your spare time—if you have any.
London is big. It’s the third largest city in Europe by population, according to the census takers (and we do like data here at Adobe, so we’re going to trust their results). Therefore, you need to what’s in reach and what isn’t. For example, you shouldn’t plan a quick trip over to Harrods to pick up gifts during your lunch hour because you’d need about half a day to get there and back from the Excel Centre.
We grouped our suggestions based on the amount of free time you have, using the Excel Centre as a base from which to explore. We’d love to hear about your adventures. Why not share your experiences @AdobeSummit so everyone can enjoy your secret finds?
Within 20 minutes…
- We owe a lot to the Summer Olympics of 2012. Without them, the area around the Excel Centre would be far emptier than it is. Instead, since the venue hosted both boxing and gymnastics events, there has been a lot of investment in these parts with far more to do today than was available even five years ago.
- If you need a quick break, there are three restaurants worth checking out for a sit down and sup (or sip). The closest to the action is Yi-Ban in the London Regatta Centre (1010 Dockside Road). Great for dim-sum and traditional Chinese dishes, it offers fantastic views of the Thames.
- For a pint and classic pub grub, then Fox@Excel is the place to go. While it is located just outside the Excel entrance, it’s on the other side of the building from Adobe Summit so it is a bit of a walk (or single stop DLR trip) to get to.
- Finally, La Barrique, located immediately next to the Fox, is a good locale for pizzas and Mediterranean fare. It also has an extensive wine list if you fancy a tipple.
- Experience-wise, well, you can’t do much better than riding the Emirates Airline cable car across the Thames to the O2. It’s a roughly 20-minute walk to the entrance, plus you will need to factor in the time to go across the river and back—but, oh the views! If you’re luck and it’s a sunny day, you’ll have fantastic photo opportunities for shots of Canary Wharf, the O2, and planes taking off and landing at London City Airport.
Within an hour…
- More time equals more options. With an hour to spare, you have more than enough time to check out the O2. Built to celebrate the Millennium, it’s is now the premier live music venue in town. Sadly, there are no big names performing during Summit but it’s still a great place to head to if you want to catch a movie or enjoy a more leisurely meal. Gaucho (Argentinean steaks), Byron (killer burgers), Busaba (Thai food) and Cabana (Brazilian dishes) are all located here for you to enjoy.
- More of a daredevil? Why not sign up to climb the dome with Up at the O2? This adventure experience is made up of a guided climb across the arena roof, with scenic views of local landmarks. Just don’t be afraid of heights.
- Land-lubbers might prefer to go bowling at the Hollywood Bowl—but only if you have spare time and aren’t prepared to strike out.
A three-hour day… by boat
- Make your way to the O2 using the previously mentioned Emirates Airline cable car and then catch the MBNA Thames Clipper Service to the beautiful area of Greenwich. Notable for its Georgian architecture and maritime history, Greenwich also offers a lovely covered market filled with artists and craftsmen to help you pick up the perfect memento. Culture vultures will enjoy the Royal Naval College, National Maritime Museum and tours of the restored 19th century clipper ship, the Cutty Sark.
- If it’s a bit of R&R you are after, consider a stroll through Greenwich Park, one of the Royal Parks of London. A former hunting park, this greenspace is one of the largest in south-east London. The views from the Royal Observatory are some of the best in the city, with vistas of Greenwich, Canary Wharf, the Millennium Dome and the Thames. Be sure to check out the rose garden, the “Queen’s Oak” tree (associated with Queen Elizabeth I) and admire the four hundred year old chestnut trees dotting the landscape.
A three-hour day… by DLR
- This option is the best one for shoppers as it takes you straight to one of the largest shopping centre’s in London, Westfield in Stratford. Another neighbourhood that owes a lot to the Olympics, Stratford was transformed by the 2012 Games, following the influx of heaps of investment which resulted in the construction of the London Aquatics Centre, designed by Zaha Hadid, and the Olympic Stadium (now known as the London Stadium).
- Ride the DLR straight to Stratford and shop til’ you drop at John Lewis, Arket, H&M, and over 350 other shops and services. Follow up your shopping experience with a stroll through the Olympic grounds, ending with a ride on the slide at the ArcelorMittal Orbit designed by Sir Anish Kapoor. Remember, you don’t need to be a kid to have fun—especially in London.
- Where does one begin? The Tower of London, London Eye, Houses of Parliament, Tate Modern and Big Ben (sadly under renovation and covered in tarps) are all located along the Thames riverbanks and within easy reach using the clipper boat system from the O2. While it may sound cheesy, I always recommend the double decker bus tour for any first-timer simply because it takes you past all the major sites and is a convenient way to get your bearings. You’ll be surrounded by tourists, but aren’t you one yourself, in a way?
Whatever you do and wherever you go, London is an exciting, welcoming and diverse destination. The British capital encourages you to make any visit there an experience—and we do, too.