Digital Europe
In-house Advertising: How to Make the Shift Like a Pro
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Toccara Baker
Five Steps to Maximise Your Media Measurement
Five tips to help you get the most out of tracking and measuring, while refining your programmatic approach.
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The Customer Persona is Dead! Long Live the Customer Profile!
Context is everything, especially when trying to make sense of people’s activity across so many channels. It’s time to kill persona...
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Data is Everyone’s Domain, and Everyone’s Responsibility
Paul Robson explains why brands need to unify all their data in order to gain the most value out of it, and highlights findings from Ad...
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At Advertising Week 2019, the Spotlight is on AdTech
Toccara Baker talks on Advertising Week Europe, where she joined experts from all sides of the advertising landscape to discuss the bus...
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Five Priorities for the Future of TV Advertising in Europe
Adobe partnered with TV industry heavy weights Sky, TVBeat, Alphonso and MTM, to form a TV Consortium in May 2018. In the last year, we...
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Adobe at Advertising Week Europe
Adobe's keynotes and panels to explore at Advertising Week Europe
Phil Duffield
Adobe Awarded Bing Technology Partner of the Year: Advertising Cloud Customers the Real Winners
To celebrate their ongoing partnership, Bing has recognised Adobe as ‘EMEA Technology Partner of the Year’.
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To in-house or not? How brands are taking back control and how the role of agencies is evolving
The proliferation of advertising channels, the explosion of content and the shift towards data-based advertising strategies are redefin...
Jamie Brighton
How to turn customer data into customer intelligence
Learn how Adobe Analytics and Adobe Advertising Cloud can help you deliver more adaptable and personalised customer experiences
Francois-Xavier le Ray
TV On Demand is set for a transformation – here’s why
Greater control and a user-friendly experience will see programmatic video explode in the coming years
Toccara Baker
It’s time to put the transparency back in your ad spend
How Adobe are shaping a new digital advertising ecosystem
Phil Duffield
How to achieve both creativity and relevance in your digital advertising
People still love creative ads, but for online consumers relevance is key