Technology companies see the evolving opportunities of gaming, and marketers are starting to as well.
Toccara Baker, Product Marketing lead for Adobe Advertising Cloud in EMEA, digs deeper into the role that diversity and inclusion play in marketing and advertising today.
So what is the future of audience profile building?
At the Connected Advertising Experiences Breakfast, recently held at the Adobe HQ in London, experts from the field told us why connected advertising is key for brands to extract the most value from their paid media budget, whilst providing their customers with better experiences.
Des premières bannières aux expériences épiques, la publicité digitale fête ses 25 ans d’existence et domine déjà le secteur de la publicité.
At the upcoming Adobe Summit EMEA, during the “Advertising as a Connected Experience” session, attendees will learn more about how leading brands have used Adobe technology to harness the power of data throughout the entire marketing function, enabling media buying that’s automated, data-driven and transparent.
Audio advertising is a space filled with exciting possibilities. Our customers are already benefiting from the powerful targeting opportunities on the format, and now that Adobe’s self-service capabilities are online the success stories are only going to grow.
Brands are looking to bring their advertising in-house because this is where that IP lies. The logic of this trend is sound, at least in theory. But the reality is that advertising management is a serious undertaking, and the transition to agency independence is far from simple.
Five tips to help you get the most out of tracking and measuring, while refining your programmatic approach.
Context is everything, especially when trying to make sense of people’s activity across so many channels. It’s time to kill persona-based marketing and embrace a more progressive approach to personalisation that reflects this reality.
Paul Robson explains why brands need to unify all their data in order to gain the most value out of it, and highlights findings from Adobe’s 2019 Digital Trends report.
Toccara Baker talks on Advertising Week Europe, where she joined experts from all sides of the advertising landscape to discuss the business trends and issues that are shaping today’s industry. Particularly how AdTech fits into the overall MarTech picture, based on experience helping hundreds of clients in the EMEA region use technology to bring more strategy to their paid media spend.
Adobe partnered with TV industry heavy weights Sky, TVBeat, Alphonso and MTM, to form a TV Consortium in May 2018. In the last year, we’ve spoken with over 300 TV industry executives across Europe through a series of roundtable events, and have gained their insights on the current state of the industry across Europe, as well as what the future holds.