Posts in Category "Online Advertising"

Automotive Industry State of the Union

Over the last year, I’ve been doc­u­ment­ing my own per­son­al car-buy­ing expe­ri­ence with­in the con­text of oth­er con­sumer expe­ri­ences. Now I’d like to take a step back and pro­vide sort of a ‘State of the Union’ for the auto­mo­tive indus­try … Read more

Advertising: The Case for Transparency

By 2019, mobile adver­tis­ing spends ($82B) will be big­ger than lin­ear TV ($76B) in the U.S, wit­ness­ing a major trend for the whole indus­try. In this mobile first par­a­digm, con­sumers are shift­ing their atten­tion from offline to online so brands are mov­ing the … Read more

A Unified View of Data, Customers, and Content: The Programmatic Advertising Track at Adobe Summit EMEA

It’s a par­tic­u­lar­ly excit­ing time for Ad Tech at Adobe, with the recent acqui­si­tion of Tube­Mogul and the bring­ing togeth­er of Adobe Media Opti­miz­er and Tube­Mogul to form the Adobe Adver­tis­ing Cloud. The Pro­gram­mat­ic Adver­tis­ing track at this year’s Adobe … Read more

How to Determine Digital Signage ROI

Our cus­tomers increas­ing­ly use dig­i­tal sig­nage when shop­ping in stores. This boom isn’t new, but it is linked to a glob­al strat­e­gy to put an empha­sis on dig­i­tal. Ulti­mate­ly, the goal of dig­i­tal sig­nage is to pro­vide con­tent and offers … Read more

Adapting to the changing advertising landscape

This week we’re delight­ed to join the biggest gath­er­ing of Europe’s mar­ket­ing com­mu­ni­ty at Adver­tis­ing Week Europe (AWE) in Lon­don, of which Adobe is a proud part­ner. This is an excit­ing but also chal­leng­ing time for adver­tis­ers, as is evi­dent … Read more

Why isn’t TV advertising dead yet?

Many mar­keters still see TV adver­tis­ing as the best place to reach the mass­es and cre­ate aware­ness around their brand, but habits are chang­ing. Read more

Online Food Shopping is Changing the Face of Food Advertising

Food retail­ers are find­ing it hard­er and hard­er to adver­tise their prod­ucts as con­sumers turn away from print adver­tis­ing. It used to be that the “pinch and feel fac­tor” ruled and con­sumers insist­ed on being able to touch their fruits … Read more

A sneak peak at the Philips ‘Real Time Marketing Center’

Tech­nol­o­gy com­pa­ny Philips faces the same chal­lenge as many oth­er organ­i­sa­tions with a rel­a­tive­ly tra­di­tion­al media approach. That is, los­ing peo­ple along the sales fun­nel, some­where between the ‘aware­ness’ and ‘con­ver­sion’ phas­es. The ques­tion remains as to how exact­ly big … Read more

A European Perspective: Adobe Digital Index Advertising Report

Adobe has just released its Q4 2015 Dig­i­tal Index Adver­tis­ing Report, based on the aggre­gat­ed and anony­mous adver­tis­ing data from Adobe Mar­ket­ing Cloud, to uncov­er the lat­est indus­try trends from across the globe between Q4 2014 and Q4 2015. Our Dig­i­tal … Read more

Exploring the Impact of Intraday Bidding on Advertising Performance

Have You Got the Time? PPC was already very fast-paced with mil­lions of key­word auc­tions per sec­ond, but recent­ly the clock has been tick­ing even loud­er for search mar­keters com­pet­ing against intra­day trends. Every hour has oppor­tu­ni­ty to be squeezed … Read more