Why AI holds the key to relevance and personalisation

Unchained creativity: how AI is getting marketers back to what they love

Advertising

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To in-house or not? How brands are taking back control and how the role of agencies is evolving

The proliferation of advertising channels, the explosion of content and the shift towards data-based advertising strategies are redefin...
Advertising

How to turn customer data into customer intelligence

Learn how Adobe Analytics and Adobe Advertising Cloud can help you deliver more adaptable and personalised customer experiences
Customer Experience

TV On Demand is set for a transformation – here’s why

Greater control and a user-friendly experience will see programmatic video explode in the coming years
Advertising

It’s time to put the transparency back in your ad spend

How Adobe are shaping a new digital advertising ecosystem
Advertising

How to achieve both creativity and relevance in your digital advertising

People still love creative ads, but for online consumers relevance is key
Advertising

Ten Things You Need to Know—29/06/18

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Adobe at Cannes Lions 2018

How to Make your Company’s Ad Strategy Future-Proof
Customer Experience

Ten Things You Need to Know—15/06/18

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Addressable TV—Six Ways to Address It

Stronger targeting via addressable TV ensures higher engagement and better viewing experiences.
Advertising

How Adblocker Use is Rising—and Why Advertisers Need to Talk About It

Adblocker use is growing at an alarming rate. Combat the trend by providing exceptional customer experience
Advertising

Adobe Summit EMEA “Sneaks”

A slight change to the routine here this week, as we bring you not ten but six really cool projects showcased at Adobe’s “Summit Sn...
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Consortium Report on TV Measurement and Personalisation

Three experience business mantras to keep in mind
Advertising

Connecting with Consumers Through Great Content

Some of the most effective digital campaigns approach their subject obliquely.
Advertising

Ten Things You Need to Know—20/04/18

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