Why AI holds the key to relevance and personalisation

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Five Ways Technology Can Drive Content Velocity

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In-house Advertising: How to Make the Shift Like a Pro

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Five Steps to Maximise Your Media Measurement

Five tips to help you get the most out of tracking and measuring, while refining your programmatic approach.
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The Customer Persona is Dead! Long Live the Customer Profile!

Context is everything, especially when trying to make sense of people’s activity across so many channels. It’s time to kill persona...
Advertising

Data is Everyone’s Domain, and Everyone’s Responsibility

Paul Robson explains why brands need to unify all their data in order to gain the most value out of it, and highlights findings from Ad...
Customer Experience

At Advertising Week 2019, the Spotlight is on AdTech

Toccara Baker talks on Advertising Week Europe, where she joined experts from all sides of the advertising landscape to discuss the bus...
Advertising

Five Priorities for the Future of TV Advertising in Europe

Adobe partnered with TV industry heavy weights Sky, TVBeat, Alphonso and MTM, to form a TV Consortium in May 2018. In the last year, we...
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Adobe at Advertising Week Europe

Adobe's keynotes and panels to explore at Advertising Week Europe
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Adobe Awarded Bing Technology Partner of the Year: Advertising Cloud Customers the Real Winners

To celebrate their ongoing partnership, Bing has recognised Adobe as ‘EMEA Technology Partner of the Year’.
Customer Success

To in-house or not? How brands are taking back control and how the role of agencies is evolving

The proliferation of advertising channels, the explosion of content and the shift towards data-based advertising strategies are redefin...
Advertising

How to turn customer data into customer intelligence

Learn how Adobe Analytics and Adobe Advertising Cloud can help you deliver more adaptable and personalised customer experiences
Customer Experience

TV On Demand is set for a transformation – here’s why

Greater control and a user-friendly experience will see programmatic video explode in the coming years
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It’s time to put the transparency back in your ad spend

How Adobe are shaping a new digital advertising ecosystem
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How to achieve both creativity and relevance in your digital advertising

People still love creative ads, but for online consumers relevance is key
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Ten Things You Need to Know—29/06/18

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