Toccara Baker
How Technological Developments are Making In-game Advertising More Powerful Than Ever
Technology companies see the evolving opportunities of gaming, and marketers are starting to as well.
Toccara Baker
Are You Meeting Consumer Expectations? Study Finds People Want Diversity In Advertising
Toccara Baker, Product Marketing lead for Adobe Advertising Cloud in EMEA, digs deeper into the role that diversity and inclusion play ...
Toccara Baker
What Apple TV Plus Can Teach Us About The Future of Audience Profiling
So what is the future of audience profile building?
Lasharna Turner
How Leaders Achieve Customer-Centricity Through Connected Advertising Experiences
At the Connected Advertising Experiences Breakfast, recently held at the Adobe HQ in London, experts from the field told us why connect...
Francois-Xavier le Ray
25 ans de la publicité digitale : tour d’horizon des opportunités et des défis à venir
Des premières bannières aux expériences épiques, la publicité digitale fête ses 25 ans d’existence et domine déjà le secteur ...
Phil Duffield
Advertising in the Experience Era – How Adobe is Making Advertising a Connected Experience
At the upcoming Adobe Summit EMEA, during the “Advertising as a Connected Experience” session, attendees will learn more about how ...
Toccara Baker
Why Audio Advertising is Making So Much Noise
Audio advertising is a space filled with exciting possibilities. Our customers are already benefiting from the powerful targeting oppor...
Julio Urbina
In-house Advertising: How to Make the Shift Like a Pro
Brands are looking to bring their advertising in-house because this is where that IP lies. The logic of this trend is sound, at least i...
Beth Carlson
Five Steps to Maximise Your Media Measurement
Five tips to help you get the most out of tracking and measuring, while refining your programmatic approach.
Vincenzo de Simone
The Customer Persona is Dead! Long Live the Customer Profile!
Context is everything, especially when trying to make sense of people’s activity across so many channels. It’s time to kill persona...
Paul Robson
Data is Everyone’s Domain, and Everyone’s Responsibility
Paul Robson explains why brands need to unify all their data in order to gain the most value out of it, and highlights findings from Ad...
Toccara Baker
At Advertising Week 2019, the Spotlight is on AdTech
Toccara Baker talks on Advertising Week Europe, where she joined experts from all sides of the advertising landscape to discuss the bus...
Phil Duffield
Five Priorities for the Future of TV Advertising in Europe
Adobe partnered with TV industry heavy weights Sky, TVBeat, Alphonso and MTM, to form a TV Consortium in May 2018. In the last year, we...
Phil Duffield
Adobe at Advertising Week Europe
Adobe's keynotes and panels to explore at Advertising Week Europe