Adobe Advertising Cloud is continuing to work closely with the search engine Bing, improving efficiency for shared accounts and supporting new Bing functionality in our technology roadmap. To celebrate this partnership, Bing has now given us the honour of being recognised as ‘EMEA Technology Partner of the Year’. The joint work over the past year will be a real benefit to our Advertising Cloud customers, who will now be able to further optimise their advertising spend as a result of our strategic engagement with Bing’s account management team. Our initial integration opened up a significant search engine marketing (SEM) demographic through Bing, where more than 12 billion searches are conducted worldwide each month. We are now building on this to make more functionality available to our customers.
The integration allows Advertising Cloud customers to access data from Bing, which will help them make better advertising management decisions. These insights are then factored into decision making within the Advertising Cloud platform, to optimise things like media spend distribution and campaign targeting. The integrated feed enables thousands of tweaks to be performed automatically each day, compared to the dozen or so updates that would be possible manually. Armed with hourly insights, Advertising Cloud customers can make more strategic bidding decisions on Bing, which ultimately leads to more conversions and higher ROI.
Partnerships like the one between Bing and Adobe are helping customers unlock more opportunities to optimise their data and more effectively use their advertising spend.
If you’re interested to hear more on Advertising Tech and how it can drive the customer experience, Adobe will be at AdWeek and I have the pleasure of opening the Ad Tech track on Tuesday 19th March at 9:15 am. Then please join us for the following sessions through the event:
- The reality of connecting Ad Tech & Mar Tech. 2:30PM, Tues
- The Evolution of the Brand and Agency Relationship. 9:30AM, Weds
- Human Marketing. 1:30PM, Weds