After covering data, search and social advertising sessions at Adobe Summit, the last of this series focuses on the grand-daddy of digital advertising formats. Display may seem to have languished compared to search or social, but recent developments in programmatic buying and audience management are transforming the channel.
To bring you up-to-date, the IAB’s Alison Fennah will present the results of a recent survey in the Innovations and Thought Leaders track. “European ad formats: Trends across desktop, tablet and mobile” will show some fascinating trends across different devices and countries.
European ad formats: Trends across desktop, tablet and mobile, 3:45pm, Wednesday, 14th May
“Unleash the power of display advertising through analytics and audience targeting” will explain how Adobe now uses its own first party data to deliver sophisticated display campaigns. Kiki Burton, Manager, Adobe AudienceManager Consulting, will lead the technical discussion while colleague Ron Nagy, Senior Evangelist, Adobe, will show how Adobe’s marketing processes and approach have evolved to take advantage of new opportunities.
Unleash the power of display advertising through analytics and audience targeting, 1:15pm, Thursday, 15th May