Phil Duffield
Adobe Awarded Bing Technology Partner of the Year: Advertising Cloud Customers the Real Winners
To celebrate their ongoing partnership, Bing has recognised Adobe as ‘EMEA Technology Partner of the Year’.
Toccara Baker
To in-house or not? How brands are taking back control and how the role of agencies is evolving
The proliferation of advertising channels, the explosion of content and the shift towards data-based advertising strategies are redefin...
Jamie Brighton
How to turn customer data into customer intelligence
Learn how Adobe Analytics and Adobe Advertising Cloud can help you deliver more adaptable and personalised customer experiences
Francois-Xavier le Ray
TV On Demand is set for a transformation – here’s why
Greater control and a user-friendly experience will see programmatic video explode in the coming years
Toccara Baker
It’s time to put the transparency back in your ad spend
How Adobe are shaping a new digital advertising ecosystem
Phil Duffield
How to achieve both creativity and relevance in your digital advertising
People still love creative ads, but for online consumers relevance is key
Daniel Britcher
Addressable TV—Six Ways to Address It
Stronger targeting via addressable TV ensures higher engagement and better viewing experiences.
Phil Duffield
How Adblocker Use is Rising—and Why Advertisers Need to Talk About It
Adblocker use is growing at an alarming rate. Combat the trend by providing exceptional customer experience
Ryan Levitt
Adobe Summit EMEA “Sneaks”
A slight change to the routine here this week, as we bring you not ten but six really cool projects showcased at Adobe’s “Summit Sn...
Ryan Levitt
Consortium Report on TV Measurement and Personalisation
Three experience business mantras to keep in mind
Sarah Pennells
Connecting with Consumers Through Great Content
Some of the most effective digital campaigns approach their subject obliquely.