Advertising

To cel­e­brate their ongo­ing part­ner­ship, Bing has recog­nised Adobe as ‘EMEA Tech­nol­o­gy Part­ner of the Year’. 

The pro­lif­er­a­tion of adver­tis­ing chan­nels, the explo­sion of con­tent and the shift towards data-based adver­tis­ing strate­gies are redefin­ing the rela­tion­ship between brands and agencies

Learn how Adobe Ana­lyt­ics and Adobe Adver­tis­ing Cloud can help you deliv­er more adapt­able and per­son­alised cus­tomer experiences 

Greater con­trol and a user-friend­ly expe­ri­ence will see pro­gram­mat­ic video explode in the com­ing years

How Adobe are shap­ing a new dig­i­tal adver­tis­ing ecosystem

Peo­ple still love cre­ative ads, but for online con­sumers rel­e­vance is key 

News you can use

How to Make your Company’s Ad Strat­e­gy Future-Proof

Top Picks in Dig­i­tal News

Stronger tar­get­ing via address­able TV ensures high­er engage­ment and bet­ter view­ing experiences. 

Adblock­er use is grow­ing at an alarm­ing rate. Com­bat the trend by pro­vid­ing excep­tion­al cus­tomer experience

A slight change to the rou­tine here this week, as we bring you not ten but six real­ly cool projects show­cased at Adobe’s “Sum­mit Sneaks” 2018

Three expe­ri­ence busi­ness mantras to keep in mind

Some of the most effec­tive dig­i­tal cam­paigns approach their sub­ject obliquely.