Why AI holds the key to relevance and personalisation

Get Ready For the Adobe Experience Festival

Five Ways Technology Can Drive Content Velocity

Advertising

Connect

Adobe Awarded Bing Technology Partner of the Year: Advertising Cloud Customers the Real Winners

To cel­e­brate their ongo­ing part­ner­ship, Bing has recog­nised Adobe as ‘EMEA Tech­nol­o­gy Part­ner of the Year’.

Customer Success

To in-house or not? How brands are taking back control and how the role of agencies is evolving

The pro­lif­er­a­tion of adver­tis­ing chan­nels, the explo­sion of con­tent and the shift towards data-based adver­tis­ing strate­gies are redefin­ing the rela­tion­ship between brands and agen­cies

Advertising

How to turn customer data into customer intelligence

Learn how Adobe Ana­lyt­ics and Adobe Adver­tis­ing Cloud can help you deliv­er more adapt­able and per­son­alised cus­tomer expe­ri­ences

Customer Experience

TV On Demand is set for a transformation – here’s why

Greater con­trol and a user-friend­ly expe­ri­ence will see pro­gram­mat­ic video explode in the com­ing years

Advertising

It’s time to put the transparency back in your ad spend

How Adobe are shap­ing a new dig­i­tal adver­tis­ing ecosys­tem

Advertising

How to achieve both creativity and relevance in your digital advertising

Peo­ple still love cre­ative ads, but for online con­sumers rel­e­vance is key

Advertising

Ten Things You Need to Know—29/06/18

News you can use

News

Adobe at Cannes Lions 2018

How to Make your Company’s Ad Strat­e­gy Future-Proof

Customer Experience

Ten Things You Need to Know—15/06/18

Top Picks in Dig­i­tal News

News

Addressable TV—Six Ways to Address It

Stronger tar­get­ing via address­able TV ensures high­er engage­ment and bet­ter view­ing expe­ri­ences.

Advertising

How Adblocker Use is Rising—and Why Advertisers Need to Talk About It

Adblock­er use is grow­ing at an alarm­ing rate. Com­bat the trend by pro­vid­ing excep­tion­al cus­tomer expe­ri­ence

Advertising

Adobe Summit EMEA “Sneaks”

A slight change to the rou­tine here this week, as we bring you not ten but six real­ly cool projects show­cased at Adobe’s “Sum­mit Sneaks” 2018

News

Consortium Report on TV Measurement and Personalisation

Three expe­ri­ence busi­ness mantras to keep in mind

Advertising

Connecting with Consumers Through Great Content

Some of the most effec­tive dig­i­tal cam­paigns approach their sub­ject oblique­ly.

Advertising