The Power of Mobile

Would you rather learn about a great sale on your favorite prod­uct from a friend or from an app? A recent study from Criteo shows that 80 per­cent of con­sumers pre­fer dig­i­tal com­pared to 43 per­cent who pre­fer word of … Read more

UK Shoppers Gear Up for Online Christmas: Infographic

With the hol­i­day sea­son fast approach­ing, Adobe Dig­i­tal Insights spoke to over 5,000 con­sumers across the globe about their Christ­mas retail habits to deter­mine what, where and how they intend to shop this year. The results? Record spend­ing is on … Read more

Driving the Evolution of Automotive Experience

Over the last few decades, auto­mo­tive tech­nol­o­gy has advanced along with man­u­fac­tur­ing and com­mu­ni­ca­tion tech­nolo­gies to realise some of the most sophis­ti­cat­ed and com­plex machines on the plan­et. Tech­nol­o­gy has also changed how peo­ple view, pur­chase, and use auto­mo­biles. To … Read more

Four Imperatives for Great Customer Experiences

Every suc­cess­ful busi­ness starts with a great cus­tomer expe­ri­ence. The more you take a holis­tic view of your cus­tomers, and focus on delight­ing them every day, the more time they’ll spend with your brand. And that means they’ll also be … Read more

Adobe Symposium Stockholm 2017: Setting the tone for the latest in digital business experiences

It has become a famil­iar scene in Stockholm’s autumn land­scape: Oppo­site the icon­ic City Hall and with a view over lake Mälaren, atten­dees gath­ered on a crisp Thurs­day morn­ing in München­bryg­geri­et, a mas­sive brick build­ing that used to be one … Read more

Airline Takes Passengers on Physical and Digital Journeys

Sev­en­ty years ago, Scan­di­na­vian Air­lines (SAS) was start­ed with the goal of cre­at­ing a com­mu­ni­ty for Scandinavia’s fre­quent trav­el­ers. As the air­line indus­try changes and faces new chal­lenges in recent years, SAS decid­ed to rede­fine itself as not just an … Read more

Sky UK Gives Millions of Customers a Personal Touch

From mes­sag­ing friends on their mobiles to watch­ing their favorite tele­vi­sion dra­mas, mil­lions of cus­tomers across the Unit­ed King­dom, Aus­tria, and Italy turn to Sky UK for enter­tain­ment and telecom­mu­ni­ca­tions. In a com­pet­i­tive mar­ket, the com­pa­ny aims to increase mar­ket … Read more

DER Touristik Personalizes Customer Journeys for Travelers

DER Touris­tik Group is the third largest Euro­pean trav­el com­pa­ny, oper­at­ing a net­work of trav­el orga­ni­za­tions that send 7.1 mil­lion guests on fan­tas­tic vaca­tions every year. The com­pa­ny works with a wide range of trav­el­ers from stu­dents to fam­i­lies to … Read more

Virgin Holidays Tailors Travel Communications

Vir­gin Hol­i­days is one of the top hol­i­day com­pa­nies in the Unit­ed King­dom, known for the “mag­ic touch­es” that it brings to its cus­tomers. But in recent years, the trav­el indus­try has seen sig­nif­i­cant changes. With so much more infor­ma­tion … Read more

Airbus Helps Airline Clients Boost Bookings

Air­bus is a world­wide leader in the aero­space sec­tor, lead­ing mar­kets as a man­u­fac­tur­er of com­mer­cial air­craft, heli­copters, space, and defense craft. With fierce com­pe­ti­tion in the trans­porta­tion indus­try from both incum­bents and new­com­ers, Air­bus knew that it had to … Read more