Why CMOs Are Overhauling Their Digital Strategy

Why are so many chief mar­ket­ing offi­cers (CMOs) in the UK over­haul­ing their dig­i­tal strat­e­gy? A recent Cen­suswide sur­vey of 100 UK CMOs and mar­ket­ing VPs at com­pa­nies with a turnover of at least £20 mil­lion found that a vast … Read more

Optimising FSI Customer Experiences, Part 3: Machine Learning

Today’s cus­tomers are hyper­con­nect­ed. They expect seam­less jour­neys across every dig­i­tal and phys­i­cal touch­point, tai­lored around their indi­vid­ual needs and goals. This means mar­keters need to lever­age huge vol­umes of data to deliv­er increas­ing­ly per­son­alised expe­ri­ences. Over the course of … Read more

Winning Strategies in the Age of Evolving Customer Needs

The dig­i­tal rev­o­lu­tion has rad­i­cal­ly altered how mar­ket­ing, sales, and deliv­ery are con­duct­ed in most indus­tries today. Nowhere is this more preva­lent than in con­sumer mar­kets and the pur­chase of goods and ser­vices. Brand new ecosys­tems and busi­ness­es like Airbnb … Read more

Adobe Symposium Amsterdam: Experience Business is the New Loyalty

Mar­keters are increas­ing­ly aware of the fact that they need to cre­ate unique expe­ri­ences for their cus­tomers, and lead­ing brands are restruc­tur­ing their busi­ness­es to put cus­tomer expe­ri­ence at the cen­ter of every­thing they do. Adobe Sym­po­sium Ams­ter­dam, which took … Read more

The Experience of Travel Marketing

Why are trav­el and hos­pi­tal­i­ty brands slow to adopt mobile tech­nol­o­gy? A recent sur­vey of 1,000 peo­ple found that 54 per­cent of British trav­ellers are dis­ap­point­ed in the trav­el industry’s inabil­i­ty to improve their hol­i­day expe­ri­ences because of a slow … Read more

How OEMs Must Adapt to Changing Markets

Over its life­time, every com­pa­ny in every indus­try faces threats from a vari­ety of sources. These threats can come in the form of com­pe­ti­tion from out­side sources, the need to adapt to reg­u­la­tions, and in the case of auto­mo­tive, a … Read more

Optimising FSI Customer Experiences, Part 2: Content Velocity

Dig­i­tal mar­ket­ing has nev­er been eas­i­er in some ways, or more dif­fi­cult in oth­ers. Even as data gives us more pow­er to iden­ti­fy each cus­tomer and deter­mine what they want, con­sumers expect per­son­alised, rel­e­vant expe­ri­ences, and they expect those expe­ri­ences … Read more

Taking Control of Your Customers’ Journeys

Great busi­ness starts with great expe­ri­ences. In fact, the expe­ri­ence busi­ness wave is sweep­ing through almost every indus­try in every region of the world. In this series of arti­cles, we’re explor­ing the lat­est strate­gies for deliv­er­ing an ide­al expe­ri­ence to … Read more

Why are brands failing to market to deaf and blind consumers?

What is your brand doing to con­nect with con­sumers who have visu­al or hear­ing impair­ments? For many com­pa­nies, the thought of deaf and blind con­sumers inter­act­ing with their brand sim­ply hasn’t come to mind, and few realise the impor­tant oppor­tu­ni­ty … Read more

Solving the Personalisation Gap with Automation

Many adver­tis­ers think they’re deliv­er­ing bet­ter cus­tomer expe­ri­ences than ever before. In the 2017 Adobe Dig­i­tal Insights report deliv­ered at this year’s EMEA Sum­mit, a full 58 per­cent of adver­tis­ers said they feel their abil­i­ty to deliv­er great cus­tomer expe­ri­ences … Read more