Experience Personalisation: Effective Personalised Marketing

Expe­ri­ence Per­son­al­i­sa­tion Series, Part 3 :  Per­son­al­i­sa­tion This arti­cle is the third in a three-part series, you can read part 1 here: Expe­ri­ence Per­son­al­i­sa­tion: Get­ting the Data Right & part 2 here: Expe­ri­ence Per­son­al­i­sa­tion: Data and Con­tent Data and con­tent are both cru­cial for effec­tive … Read more

The new age of content marketing: Turning data into digital decadence

Dig­i­tal con­sumers are becom­ing picky eaters, with an appetite dif­fi­cult to sat­is­fy. One way to win audi­ences over? Tempt them with choco­late. Every day con­sumers are bom­bard­ed with con­tent. To man­age this, they’re sort­ing the wheat from the chaff and … Read more

BNP Paribas Wealth Management: a wealth of knowledge at your fingertips

By chang­ing how it pro­duces con­tent, BNP Paribas Wealth Man­age­ment is get­ting more and bet­ter infor­ma­tion to clients faster. In an indus­try where time lit­er­al­ly is mon­ey, the changes are ben­e­fit­ing both the com­pa­ny and its clients world­wide. The new … Read more

A.S.Adventure: many stories, one experience

Out­door recre­ation is more pop­u­lar than ever, cre­at­ing new chal­lenges for vet­er­an spe­cial­ty sport­ing goods and appar­el retail­ers like A.S.Adventure. Now that gen­er­al retail­ers and online pow­er­hous­es like Ama­zon and Aliba­ba are offer­ing hik­ing, camp­ing, and bicy­cling prod­ucts, A.S.Adventure is … Read more

AccorHotels delivers the right message at the right time

Since open­ing its first hotel in France in 1967, AccorHo­tels has amassed a port­fo­lio of 4,100 prop­er­ties in 95 coun­tries. The company’s longevi­ty can be cred­it­ed to its rep­u­ta­tion for build­ing strong cus­tomer rela­tion­ships and its abil­i­ty to adapt to … Read more

London Heathrow makes every journey better—in the air, on the ground, and online

On any giv­en day, Lon­don Heathrow—Europe’s busiest airport—is bustling with activ­i­ty. From trav­el­ers arriv­ing home to those embark­ing on adven­tures, Heathrow strives to make cus­tomer expe­ri­ences as easy and enjoy­able as pos­si­ble. Trains oper­ate to Lon­don, park­ing is plen­ti­ful, Wi-Fi … Read more

Shaping the Customer Experience: Insights from the 2016 Digital Trends Report

2016 has proven to be an excit­ing year for com­pa­nies whose mar­ket­ing teams have ral­lied around the pri­ma­ry focus of enhanc­ing the cus­tomer expe­ri­ence. It’s no sur­prise, giv­en the data col­lect­ed from the Econ­sul­tan­cy 2016 Dig­i­tal Trends report, that many … Read more

Want to Be More Customer-Centric? Begin with the Customer in Mind

If mar­ket­ing is about reach­ing cus­tomers, it makes sense to begin with the cus­tomer in mind. That’s the com­mon think­ing behind sev­er­al of our exclu­sive con­tri­bu­tions to CMO.com over the last two weeks. With the increase of dig­i­tal­i­sa­tion, the num­ber … Read more

Pokemon Go: The Emergence of Augmented Reality in our Daily Lives

Today, I would like to dis­cuss Poke­mon Go, the extreme­ly pop­u­lar game that has bro­ken many records since its offi­cial launch ear­ly this summer—and of which I myself am a play­er. Before dis­cussing the impact of Poke­mon Go on the … Read more

Experience Personalisation: Data and Content

Expe­ri­ence Per­son­al­i­sa­tion Series, Part 2 : Con­tent  This arti­cle is the sec­ond in a three-part series, you can read part 1 here: Expe­ri­ence Per­son­al­i­sa­tion: Get­ting the Data Right “Data + Con­tent = Per­son­al­i­sa­tion.” This is the sim­ple for­mu­la we use here at … Read more