How can brands drive loyalty in the face of digital disruption?

What hap­pens when your cus­tomers and their needs are con­stant­ly chang­ing? There’s been much dis­cus­sion on the impact of dig­i­tal — par­tic­u­lar­ly — how our behav­iours are chang­ing in the face of vast choice, with increased expec­ta­tions that we should … Read more

Meeting the Needs of Shoppers in Different Countries

Acquir­ing and retain­ing cus­tomers from numer­ous cul­tures in mul­ti­ple lan­guages can chal­lenge every­thing from a company’s logis­tics to its mar­ket­ing. SPAR Inter­na­tion­al, which oper­ates super­mar­kets, con­ve­nience stores, and sport­ing equip­ment shops across Europe, is achiev­ing suc­cess while expand­ing glob­al­ly through … Read more

Adobe EMEA Symposium: Driving brand loyalty in the experience era

Cus­tomers don’t buy prod­ucts. They buy expe­ri­ences. To show brands how to rein­vent their approach to cus­tomer loy­al­ty and make expe­ri­ence their busi­ness, Adobe is host­ing an exclu­sive EMEA Sym­po­sium, focus­ing on the impact of chang­ing cus­tomer behav­iour on brand … Read more

Optimising FSI Customer Experiences, Part 1: Data

When Adobe and Econ­sul­tan­cy asked exec­u­tives in the finan­cial ser­vices indus­try (FSI) how they plan to dif­fer­en­ti­ate them­selves in 2017, the num­ber-one answer was cus­tomer expe­ri­ence. The major­i­ty of these execs cite tar­get­ing and per­son­al­i­sa­tion as the top pri­or­i­ty for … Read more

The Power of Mobile

Would you rather learn about a great sale on your favorite prod­uct from a friend or from an app? A recent study from Criteo shows that 80 per­cent of con­sumers pre­fer dig­i­tal com­pared to 43 per­cent who pre­fer word of … Read more

UK Shoppers Gear Up for Online Christmas: Infographic

With the hol­i­day sea­son fast approach­ing, Adobe Dig­i­tal Insights spoke to over 5,000 con­sumers across the globe about their Christ­mas retail habits to deter­mine what, where and how they intend to shop this year. The results? Record spend­ing is on … Read more

Driving the Evolution of Automotive Experience

Over the last few decades, auto­mo­tive tech­nol­o­gy has advanced along with man­u­fac­tur­ing and com­mu­ni­ca­tion tech­nolo­gies to realise some of the most sophis­ti­cat­ed and com­plex machines on the plan­et. Tech­nol­o­gy has also changed how peo­ple view, pur­chase, and use auto­mo­biles. To … Read more

Four Imperatives for Great Customer Experiences

Every suc­cess­ful busi­ness starts with a great cus­tomer expe­ri­ence. The more you take a holis­tic view of your cus­tomers, and focus on delight­ing them every day, the more time they’ll spend with your brand. And that means they’ll also be … Read more

Adobe Symposium Stockholm 2017: Setting the tone for the latest in digital business experiences

It has become a famil­iar scene in Stockholm’s autumn land­scape: Oppo­site the icon­ic City Hall and with a view over lake Mälaren, atten­dees gath­ered on a crisp Thurs­day morn­ing in München­bryg­geri­et, a mas­sive brick build­ing that used to be one … Read more

Airline Takes Passengers on Physical and Digital Journeys

Sev­en­ty years ago, Scan­di­na­vian Air­lines (SAS) was start­ed with the goal of cre­at­ing a com­mu­ni­ty for Scandinavia’s fre­quent trav­el­ers. As the air­line indus­try changes and faces new chal­lenges in recent years, SAS decid­ed to rede­fine itself as not just an … Read more