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Wie ABM Essentials B2B-Marketer bei der Weiterentwicklung des Customer Experience Managements unterstützt

Mit ABM Essentials für Marketo Engage haben wir eine Lösung entwickelt, mit der B2B-Marketingspezialisten ihren Kunden Account-based ...
Customer Experience

Cannes Lions 2019: Three Brands Delivering a Human Touch Through Technology

Looking back at this year’s Cannes Lions, a word that comes to mind is “density”. Nowhere else in the marketing and advertising i...
Personalisation

Adobe Experience Cloud: Das nächste Kapitel

Adobe unterstützt Marken auf der ganzen Welt, dabei ihre Kundenzufriedenheit zu verbessern. Wir zeigen, wie die Adobe Experience Platf...
Customer Experience

How Customer Analytics are Helping Progressive Companies Lead the Customer Experience Line

Data represents the vital fuel that will power a forward-looking, customer-centric approach, unlocking an organisation’s potential to...
Analytics

The Three Customer Intelligence Barriers Holding Brands Back

It’s the companies that deliver great experiences time and time again that see customers consistently coming back for more. But amazi...
Analytics

How to Turn Your Data into Dollars

Businesses that put data at the centre of their operations are sure to see huge improvements, from increased revenue, to improved effic...
Analytics

Amazon Sales Channels: Tipps für einen erfolgreichen Prime Day

Der Amazon Prime Day ist es zu einem branchenweiten Einkaufsfest herangewachsen! Wir zeigen, wie Magento-Händler ihre Präsenz bei Ama...
Digital Marketing

How to Analytics: So nehmen Marken das Datensteuer in die Hand

Customer Experience ist im Moment DER Begriff unter den Marketingexperten. Und Customer Intelligence ist der Weg zu einem guten Kundene...
Analytics

Three lessons from Cannes on using data to reach your customers

Along with high quality content, data and analytics have now become a marketer’s most important tools.
Analytics

Adobe Experience Platform : un nouveau chapitre

Voici les quatre premiers scénarios d’utilisation d’Adobe Experience Platform dont les entreprises peuvent tirer parti pour créer...
Nouvelles

Strong Interest in Amazon Sales Channel Ahead of Prime Day

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Customer Experience

New ABM Essentials helps B2B marketers further Customer Experience Management (CXM)

ABM should be one of your cornerstone B2B marketing strategies to improve win rates and increase deal size
Customer Experience

Adobe Experience Platform: The Next Chapter

Deeply understanding each customer’s journey can’t be overlooked, and it’s often the difference between a brand’s failure and s...
Customer Experience

Adobe Campaign Makes Real-Time Personalised Engagement a Reality

New Triggered Journeys capability advances Customer Experience Management (CXM) for marketers.
Customer Experience