Adobe & Neolane: Under the Hood

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When Adobe announced its intent to acquire Paris-based Neolane in June, Gleanster Research analyst Ian Michaels wrote, “… it’s really what’s under the hood that counts, and Adobe just bought a Ferrari.” This week, we finally brought our Ferrari home. Welcome Neolane!

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Posted in Digital Marketing

The switch is on: Google AdWords moves to Enhanced Campaigns

enhanced campaigns

Today marketers will see one of the most fundamental changes to paid search advertising since the introduction of AdSense. Google AdWords moves over to the Enhanced Campaigns format, completely overhauling how advertisers target searchers based on their device, location and

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Posted in Advertising, Digital Marketing

Marketing Minutes with Alain Heureux

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The IAB’s Mediascope Europe research reports cover 28 markets and have more than 50,000 consumer reviews. What key insight has the research found for brands? “Become more digital-centric” says IAB Europe Chairman Alain Heureux. We sat down with Heureux for

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Posted in Digital Marketing

The Royal Baby: Predictions from the Twittersphere

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With only days (or hours) to go until the royal birth, we wondered if social media could predict the gender of the royal baby and their name. Using Adobe Social we pulled Twitter data from the last thirty days in

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Posted in Social Marketing

Twitter’s new ads experiment: cookies and CRM

Tweetbutton

Twitter is currently testing an exciting development in Twitter ads in the US – the ability to target ads with cookies and CRM data. Marketers already use this feature on Facebook, Google, Amazon and many other websites, but this is

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Posted in Advertising, Social Marketing, Web Experience Management

Targeting and optimisation increases conversion and we have the proof

Budgets to optimisation

We asked more than 1,800 digital marketers about their targeting and optimisation strategy and how it impacts their results. Where marketers were using targeted content they saw an increase in conversion, but we also found out that 87% of marketers

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Posted in Digital Marketing, Testing & Targeting

Marketing Minutes with Viacom’s Christian Kurz

Christian Kurz, Viacom

In the latest Marketing Minutes  video, we sat down with Viacom’s VP of Research, Christian Kurz, to talk about millennials (age 9 -30). It turns out millennials around the world have a lot more in common than any previous generation

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Posted in Digital Marketing

#Hashtags, hashtags everywhere!

Von „memegenerator.net“

In 2007, Chris Messina could never have predicted his little hashtag idea would spread like wildfire from Twitter, to Instagram, tumblr, Pinterest and now Facebook. In an announcement last night Facebook said “…hashtags will be clickable on Facebook…  allow you

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Posted in Advertising, Social Marketing

Click Here: Adobe research shows marketers are missing the digital mark

Click Here: The State of Online Advertising

Between pop-ups, banners, search, video, social, page takeovers, and more, consumers are seeing more ads than ever to support their favourite web-based pastimes. Turns out 60% of consumers in the UK, France and Germany agree that online ads are annoying.

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Posted in Advertising, Digital Marketing, Social Marketing

UK Snapshot: Digital playing catch up to old school advertising

Click here

Brands have spent decades mastering the art of traditional advertising and are struggling to realise the potential from digital ads, according to the UK findings of our Click Here: State of Online Advertising research launched today. 70% of consumers said

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Posted in Advertising
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