Retailers Share Strategic Priorities and Exciting Prospects in New Report

How are retail brands tackling their biggest challenges in 2017? What are their priorities for the year, and what are looking forward to in the near future? A recently launched report from Econsultancy and Adobe, Digital Retail Trends in 2017, … Read more

Adobe Summit EMEA 2017 Highlights

Adobe Summit EMEA is over for another year now, and it was our largest so far, with over 5000 attendees joining us for two jam-packed days of presentations and networking. The keynote sessions kicked off each day and there were … Read more

Advertising: The Case for Transparency

By 2019, mobile advertising spends ($82B) will be bigger than linear TV ($76B) in the U.S, witnessing a major trend for the whole industry. In this mobile first paradigm, consumers are shifting their attention from offline to online so brands are moving the … Read more

Lidl’s Digital Marketing Journey

Just a few weeks ago, Brad Rencher, Adobe’s general manager and executive VP declared that ‘marketing is no longer about brand awareness – it’s about brand purpose’. These pertinent words were said when launching Adobe’s new Advertising Cloud at its … Read more

Adobe Summit EMEA 2017: Redefining Customer Experience

Today in London we kicked off Adobe Summit EMEA, our annual digital marketing conference which attracts over 5000 marketing and IT Pros from across the region. Summit is now one of the largest conferences of its kind in Europe and … Read more

Digging Deep on Experience Business at Today’s Adobe Partner Day

It’s Partner Day at EMEA Summit, where we gather 500+ members of Adobe’s Solution Partner community for a day of presentations, breakouts and networking opportunities. This year’s agenda is packed with compelling talks from top Adobe execs and customers, with … Read more

Become an Experience Business at Adobe Summit EMEA 2017

I’ve been lucky enough to live all over the world: Tokyo, Hong Kong, San Francisco, New York and now London. I’ve seen the different levels of maturity, speed, exposure, engagement, and intent of digital transformation in different markets. What I’m … Read more

Adobe Summit EMEA 2017: Know Before You Go

After weeks of waiting it’s finally upon us and we have some great things planned for you! We’ve got some incredible speakers, sessions and networking opportunities, and it’s bigger and better than ever before. With digital marketing best practices, inspirational … Read more

Connecting All Channels into a Consistent Experience: The Cross-Channel Marketing Track at Adobe Summit

Today’s consumers are digitally empowered, and they want it all. Whether online or offline, they demand seamless, personalised experiences—no small feat for any brand to achieve. In seconds, they can research a brand and make an informed decision about a … Read more

Uniting All Departments for Business Success: The Vertical Industry Track at Adobe Summit

Cutting-edge technology is only as effective as the people who use it, and the processes these people have access to. If teams and departments aren’t properly synchronised, the impact of even the best technology can be severely limited—but when vertical … Read more