Adobe Summit EMEA: Day 2 Overview

Guest blog from Ben Donkor. Adobe VP John Mellor kicked Day 2 off with a great comparison between the Adobe Summit and the “rise of the coffee houses” that led to the Age of Enlightenment in England around the 18th … Read more

Adobe Summit EMEA: Day 1 Overview

Guest blog from Ben Donkor. The eight edition of the Adobe Summit EMEA concluded on Thursday, making it the largest digital marketing event of the year, with almost 4,000 in attendance from 47 countries and almost 100 breakout sessions over … Read more

Tapping into the world of Facebook Lookalike Audiences

Facebook lookalike audiences have proven to be a very efficient way to get additional volume for your Facebook campaigns, while making sure that you are targeting audiences which are similar to your existing user base. Introduced in March 2013, Custom … Read more

European Marketers Face Digital Roadblocks on Path to Reinvention

Anyone watching the sixth and final season of “Mad Men” may have seen Adobe’s “Click, Baby, Click” commercial during program breaks. I love this satire and what it represents: a legacy leader stuck in its ways, and not accurately capturing … Read more

Make Your Tweet Count!

Every year, 250,000 young people in the United Kingdom take part in programmes run by the charity, Young Enterprise. They have one vision: to inspire and equip young people to learn and succeed through enterprise. Young Enterprise has changed the … Read more

Pre-Adobe Summit Introduction: Ben Donkor

Guest blog from Ben Donkor who will be reporting live from Adobe Summit EMEA. The highly anticipated Adobe Summit is just days away, and I’m currently counting down the hours with excitement. This year’s Summit will be bigger than ever, … Read more

Introducing Adobe’s Digital Marketing “Think Tank” at Summit 2014

To quote Forrester’s David Cooperstein, marketing has shifted to the “age of the customer”—today, the rapidly changing industry is dead-centred around reinvention. This means we need to market to our customers where they are, delivering personalised and seamless experiences across … Read more

Mark Zablan, President of Adobe EMEA, on Marketing Reinvention & Adobe Summit

Adobe Summit is just days away (May 14-15, 2014) and the excitement is building! Over the past days and weeks we have had the pleasure of chatting to some of the speakers in advance of Summit, such as: Justin (JC) … Read more

Meet the Innovators & Thoughts Leaders at Adobe Summit

It’s just one more week until the biggest European Adobe Summit we have held to date (it’s already a sell-out) and I am particularly excited about the incredible Innovations & Thought Leaders Track we’ve been working tirelessly to put together.  … Read more

Justin (JC) Coghlan from Movember Speaking At Adobe Summit

4 million ‘Mo Bros’ and ‘Mo Sistas’ across 21 countries have raised £345 million for prostate and testicular cancer. The impact this has had on men’s health is everlasting. The organisation behind this global movement is Movember, who have been … Read more