Digital Transformation Needs Marketing & IT to Align

Rec­om­men­da­tions for suc­cess­ful mar­ket­ing trans­for­ma­tion The per­cep­tion of inter­na­tion­al tech­nol­o­gy cor­po­ra­tions shows again and again that Ger­many is often more hes­i­tant than the rest of the world in imple­ment­ing dig­i­tal inno­va­tions. This is also reflect­ed in the field of mar­ket­ing. … Read more

Entering New Dimensions – Adobe at dmexco 2014

Every Sep­tem­ber, thou­sands of dig­i­tal mar­keters descend upon Cologne to learn from the best and rev­el in the col­lec­tive knowl­edge of all things mar­ket­ing. We are, of course, refer­ring to dmex­co. This year our very own Brad Rencher, SVP & … Read more

Taking a personalisation holiday

Many of us have been or are plan­ning to go on hol­i­day over the Sum­mer. As I was plan­ning my most recent hol­i­day, I got to think­ing about how per­son­al­i­sa­tion plays a big part in the hol­i­day process; both as … Read more

Ad network battle heats up as Facebook buys LiveRail

For years, Face­book has been focused on expand­ing its reach beyond Facebook.com and its acqui­si­tion of Liv­eRail is the lat­est step in diver­si­fy­ing its dig­i­tal empire. Face­book already owns 1.3 BILLION eye­balls, one of the most impor­tant bid­d­a­ble media chan­nels, … Read more

Don’t let mobile paralyse your digital experience

We are all amazed by new devices and even prod­ucts class­es that are enter­ing mobile week by week. With this come new screen sizes and inter­ac­tion pat­terns that will prob­a­bly influ­ence how our tar­get cus­tomer finds yet anoth­er way in … Read more

Refresh for Facebook’s Right Hand Side Ads

What is the objec­tive of this cam­paign?’ should be where every Face­book adver­tis­er should begin. This has been the core ques­tion that has fuelled Face­book in its sim­pli­fi­ca­tion process of their ad for­mat offer­ing since they announced it back in … Read more

Adobe Summit EMEA: Day 2 Overview

Guest blog from Ben Donkor. Adobe VP John Mel­lor kicked Day 2 off with a great com­par­i­son between the Adobe Sum­mit and the “rise of the cof­fee hous­es” that led to the Age of Enlight­en­ment in Eng­land around the 18th … Read more

Adobe Summit EMEA: Day 1 Overview

Guest blog from Ben Donkor. The eight edi­tion of the Adobe Sum­mit EMEA con­clud­ed on Thurs­day, mak­ing it the largest dig­i­tal mar­ket­ing event of the year, with almost 4,000 in atten­dance from 47 coun­tries and almost 100 break­out ses­sions over the … Read more

Tapping into the world of Facebook Lookalike Audiences

Face­book looka­like audi­ences have proven to be a very effi­cient way to get addi­tion­al vol­ume for your Face­book cam­paigns, while mak­ing sure that you are tar­get­ing audi­ences which are sim­i­lar to your exist­ing user base. Intro­duced in March 2013, Cus­tom … Read more

European Marketers Face Digital Roadblocks on Path to Reinvention

Any­one watch­ing the sixth and final sea­son of “Mad Men” may have seen Adobe’s “Click, Baby, Click” com­mer­cial dur­ing pro­gram breaks. I love this satire and what it rep­re­sents: a lega­cy leader stuck in its ways, and not accu­rate­ly cap­tur­ing … Read more