Bringing Digital and Physical Together: The Mobile Marketing Track at Adobe Summit

To deliver compelling mobile moments, forward-thinking companies need to develop “mobile-first” digital strategies.  The Mobile Marketing track at this year’s Adobe Summit EMEA will feature tips, tricks, and best practices for mobile marketing from customers, partners, and Adobe experts. Smartphones … Read more

Rising Expectations in the Financial Services Industry

The financial services industry (FSI) is undergoing a dramatic shift toward digital touchpoints, with digital-first disruptors like Atom Bank challenging traditional ideas of what a bank should be, while new regulations like the Revised Payment Services Directive (PSD2) require banks … Read more

The Practical Side of Marketing: The Hands-On Labs Track at Adobe Summit

Great marketing isn’t just about theory—it’s equally about the nuts and bolts of execution. That’s why each year, in addition to the breakouts and seminars, we also run Hands-On Labs where you can dive into the practical side of marketing, … Read more

If you want a killer customer experience, start with an effective data strategy

Companies seem paralyzed faced with the speed and power of digital players like Netflix, Uber, or Airbnb and the horde of start-ups that are helping them disrupt the business of long-established players. Beyond their velocity and agility, it is often … Read more

Pushing the Limits of Data: The Data-Driven Marketing Track at Adobe Summit

Data has become the driving force behind effective marketing. In today’s fast-changing marketplace, data shapes the decisions that make or break brands, and drives the most critical actions in every campaign. The good news is that with advanced analytics, data … Read more

Customer Experience and Digital Transformation—Taking a Bigger Role in B2B Strategy

The gap in digital maturity between B2B and B2C companies is narrowing, according to the 2017 Digital Trends in B2B report, which found that the B2B sector is showing maturity in terms of prioritising digital strategy. The research, conducted by … Read more

Customer Connections for Lasting Loyalty: The Customer Experience Track at Adobe Summit

The digital revolution has overturned decades of conventional marketing wisdom. Today’s consumers have access to infinite choices in content. They’re connected to an explosion of devices, and they demand seamless experiences with the brands they use. To meet these digital … Read more

What marketing practices and tools can be used in a Volatile, Uncertain, Complex and Ambiguous world?

No one really believed it could happen, and yet it has happened… We are now in a post-Brexit, post-Trump world, and we have to make do. These two major events that experts were unable to anticipate prove that anything is … Read more

Handling Data-Driven Marketing Challenges Now and in the Future

In marketing, data and the insights it provides are often the key to shaping a customer experience that brings customers back again and again. For customer-centric companies, data collection and analysis are vital. Companies rely on data from a variety … Read more

The Push Toward Fully Aligned Journeys in the Travel and Hospitality Industry Customer Experience in 2017, Part 2

It wasn’t so long ago that hotels held control of the booking process. But those days are over. Today’s traveller won’t even consider clicking the “book” button until they’ve compared prices through online travel agents (OTAs) like Kayak and TripAdvisor, … Read more