Image Production: New Challenges to Boost Creativity and Productivity

In my pre­vi­ous arti­cle about tourism and dig­i­tal, I not­ed the impor­tance of images, and that 79 per­cent of Inter­net users claim that beau­ti­ful pic­tures encour­age them to browse longer. Images nowa­days are of cru­cial impor­tance. We con­stant­ly tell brands … Read more

Adobe’s Email Survey: Get your Customers Engaged the Right Way

Peo­ple still love email, but inbox engage­ment is chang­ing  — and so should brands “Drop me an email” – a phrase you’ll hear a lot pro­fes­sion­al­ly and per­son­al­ly. What we want­ed to find out is whether the way we use … Read more

Hostels Attract Young, Mobile Travellers

When some peo­ple think of hos­tels, they imag­ine cheap, spar­tan lodg­ings. But many of today’s hos­tels offer ameni­ties rivalling any hotel. The excel­lent val­ue, com­fort­able accom­mo­da­tions, and oppor­tu­ni­ty to make new friends are rea­sons why many pas­sion­ate trav­ellers are attract­ed … Read more

Personalizing 31 Million Customer Experiences

Many com­pa­nies aim to pro­vide per­son­al­ized dig­i­tal expe­ri­ences to their cus­tomers, but what does this mean? Some com­pa­nies view per­son­al­iza­tion as wel­com­ing a cus­tomer by name or using geolo­ca­tion to know exact­ly where the cus­tomer is stand­ing. For Will Harmer, … Read more

Tourism & Digital: Rethinking the Customer Experience

Accord­ing to a 2016 study by the Nation­al Union of Fam­i­ly Asso­ci­a­tions, 40 per­cent of French peo­ple do not take a sin­gle vaca­tion dur­ing the year. Among the fam­i­lies not going on hol­i­day, 77 per­cent say that they haven’t tak­en … Read more

Five Ways Retailers Can Succeed in the New World of Shopping

Shop­ping expe­ri­ences con­tin­ue to evolve, some­times very rapid­ly. In the wake of repeat­ed retail store clos­ings and indus­try-chang­ing acqui­si­tions, such as Ama­zon buy­ing Whole Foods, retail­ers must meet the chal­lenge of the new envi­ron­ment by explor­ing oppor­tu­ni­ties to deliv­er out­stand­ing … Read more

Adobe Primetime Q&A with Andy Bell, Chief Engineer of Channel 4

As brows­er ven­dors demand changes to video play­er for­mats, broad­cast­ers across Europe are hav­ing to make the switch over from lega­cy sys­tems over to HTML5-EME. Adobe Prime­time is well posi­tioned to solve this chal­lenge, offer­ing an end-to-end solu­tion ide­al for … Read more

Adobe Advertising Cloud Q&A with Simon Peel, Global Media Director at Adidas

Q1) Why did Adi­das select Tube­Mogul (now Adobe Adver­tis­ing Cloud) to be its DSP of choice?   A1) Adi­das has been work­ing towards a holis­tic ad tech frame­work for a few years now. Set­ting up our own DSP part­ner­ships was … Read more

Eurobet: A Winning Strategy

Games of chance are a fast-grow­ing glob­al indus­try, and the stakes keep going up as new com­pa­nies try to cash in. That means vet­er­an gam­bling com­pa­nies like Euro­bet Italia are turn­ing to dig­i­tal mar­ket­ing tech­nol­o­gy to guard and grow mar­ket … Read more

Customer Experience: Mystery or Adventure?

The finan­cial ser­vices indus­try faces a series of strong trends requir­ing a shift in focus. These changes are led by the mobile rev­o­lu­tion and the accom­pa­ny­ing growth in con­sumer expec­ta­tions for ser­vice when con­sumers demand it, where they want it, … Read more